Strategy

Vlog: The Original CVC - Top Athleisure Trends to Watch

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If there's one promo trend that isn't going anywhere, it's athleisure. Next Level...

Winning Sports Uniforms

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From youth and high school teams to college intramurals and adult leagues, this market ...

ASI, Promo Industry Raise Nearly $86,000 to Help Ukraine

The money will be used to help Red Cross w...

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7 Product Categories You Must Decorate for Full-Color Profits

Product decoration just got even easier....

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Joe’s Promo Picks: Travel Accessories

Those heading out on trips this summer and...

The 3-Step Method to Overcoming Resistance to ‘Change’ in Your Promotional Products Business

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We resist change for all kinds of reasons.  Chief among them is not our ...

Writing a More Sustainable Future

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Award-winning penmaker Uma wants promo distributors to buy less and buy better.

This Week’s New Suppliers: To-Go Gems

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Discover creative products from new ASI suppliers.

How to Offer Embroidered Patches With Only a Heat Press

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A thread and needle is one of the most trusted methods of decorating apparel....

Chapter 2: Next Level Apparel’s Brand Elevation - A Recalibrated Brand Story

The wait is over! We covered Chapter...

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Athleisure Trends: Must-Have Colors, Fits & Performance Features

If there's one promo trend that isn't...

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Behind the Scenes: “The World Is Our Ocean” Sustainable Collection Photo Shoot

The sound of crashing waves was calling...

Case Study: Creating Sustainable Swag Bundles

Chicago-based distributor iPromo has been ...

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The Bright Side: US Open Merch Sold From Brookline Pro Shop to Benefit Charity

It’s a great example of using branded merc...

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Vital Health & Wellness Products

Employee health programs have been a stapl...

Promo Firms’ Ukrainian Fundraisers

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Here’s where you can donate to industry charity initiatives for Ukraine, including ASI’...

Sales Spotlight: One Product You Can Sell to Any Client

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One promotional product, endless sales opportunities. Tapping into a new revenue...

4 Sustainability Success Stories From Big Brands

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These corporate leaders are taking proactive stances for the environment. Learn about t...

How Self-Limiting Beliefs Sabotage Change in Your Promotional Products Business (Resisting Change Series, Part I)

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Change is not a one-and-done experience for a growing team. Change is a ...

This Week’s New Suppliers: Must-Have Appreciation Gifts

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Discover creative products from new ASI suppliers.

Introducing Draft Top®: The Perfect Promo for Spring & Summer Sales

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There's a new promo in town just in time for spring and summer orders. Introducing...