Strategy

Loungewear Lifestyle: How to Market & Sell Blanks Ready To Be Branded

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Before 2020, loungewear was for just that: lounging. As long as items were...

Decorating Design Details: Techniques & Tips for Success

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In the world of promotional apparel, there are many options for decorating...

Back-to-School Sales Guide: 5 Hard Goods in High Demand for Education

In-person class is back in session!...

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4 Ways to Make Halloween’s Epic Comeback Count

The spooky holiday is expected to be huge ...

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Commentary From ASI CEO Tim Andrews: We Can Be Both Pro-Promo & Pro-Planet

Amid more anti-swag rhetoric, it’s importa...

57 Reasons to Wear Secondhand Clothes

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Heinz found a clever way to rebrand the dreaded ketchup stain, a tongue-in-cheek hotlin...

This Week’s New Suppliers: Classic Promo for All

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Discover creative products from new ASI suppliers.

Top Products: Hard Goods & Soft Goods to Sell ASAP

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Tired of searching for multiple suppliers to get the job done? Save time...

2022 Gift Guide: Ace Holiday Orders in 4 Steps

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The fourth quarter is your time to shine. Here’s how to deliver with top-notch picks an...

How to Sell Custom Loungewear: Trendy Colors, Popular Techniques & Target Customers

It's no secret that loungewear is...

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Preppy Styling Is a Promo Classic

Academia-inspired looks have been trending...

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Buyers Won’t Settle Forever for Slow Turnaround Times

Rush orders have declined the last two yea...

5 Tips to Stay Organized in the Office

Clutter can increase stress levels and hin...

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This Week’s New Suppliers: The Future of Promo

Discover creative products from new ASI su...

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Holiday Sales Guide: How to Increase Q4 Profits With Premium Drinkware

‘Tis the season of giving, and what...

4 Ways to Avoid Greenwashing in Your Marketing

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A number of companies are getting dinged for making false environmental claims, and the...

5 Proven Ways to Reduce Microfiber Shedding

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Microplastics, often from synthetic textiles, are polluting the oceans and harming mari...

Apparel Decorating Roundup: PVC Patches, Silicone Ink & More

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Check out a few of the latest offerings from decorating supply companies.

This Week’s New Suppliers: Products That Have Your Back

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Discover creative products from new ASI suppliers.

This Summer’s Buzzworthy Beer Marketing

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Whether it’s dive bar-flavored ice cream or a DIY beer guitar, brands are coming up wit...

Promotions Planner: Sweets & Sustainability

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Start presenting ideas to clients for campaigns centered on November observances.