Strategy

ASI Show Chicago + Next Level Apparel Sneak Peek

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Like most, the Next Level Apparel (asi/73867) team is very excited to be back in action...

This Week’s New Suppliers: Hits for Every Season

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Discover creative products from new ASI suppliers.

Simplify Your Supply Chain: How to Find One Supplier for All Your Apparel Needs

There are thousands of promo suppliers ...

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State & Regional Sales Report

Sales across America are rebounding, even ...

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NYC Pride March Attracts Colorful Crowds, Features Tons of Promo

Thousands of supporters attended the event...

Bacardi Uses QR Codes to Create ‘Wearable Album’

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A new line of gender-neutral clothing from the rum brand encourages people to scan and ...

TikTok’s ‘Coastal Grandmother’ Aesthetic Has Promo Appeal

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Gen Z and millennials are channeling their inner Nancy Meyers with loose, comfortable a...

Meet the Family Behind KarmaLit’s Custom Soy Candles

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For the founders of the Colorado-based supplier, it was all about creating new family m...

Genderless Fashion Is Tailor-Made Trend for Promo

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Consumers are seeking out unisex styles in a quest for comfort, inclusivity and sustain...

7 Tips for Better Short-Form Videos

Thanks to the rise of TikTok (and its copy...

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Coney Island Mermaid Parade Features Fun Branded Merch

The colorful parade was back after two yea...

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Refresh Glass on Mission to Rescue 10 Million Wine Bottles

The supplier diverts glass bottles – which...

This Week's New Suppliers: Practical Promo

Discover creative products from new ASI su...

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5 Profitable Prospects for Promo & Full-Color Printing

Almost every industry needs  full-color...

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How to Sell Moisture-Wicking Apparel: T-Shirts, Polos, Pullovers & More

As the weather gets warmer, make sure...

Rapper Jack Harlow, KFC Create Combo Meal, Merch

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Celebrity fast-food meals often incorporate limited-edition merch – showing the power a...

This Week's New Suppliers: Promo Stars

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Discover creative products from new ASI suppliers.

A T-Shirt That Charges Phones? New Tech Makes It Possible

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Scientists in Singapore developed a stretchable, waterproof fabric that can harness ene...

Sustainability Roundtable: Is the U.S. Catching Up to Europe?

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European promo suppliers share their experiences introducing their environmentally frie...

How to Combat Ageism in the Workplace

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Age discrimination worsened during the pandemic. Try these five strategies to root it o...

Promo Products, But Make Them Plantable

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Custom seed paper and plantable pencils help brands send a message of sustainability to...