Strategy

How the Promo Products World Brought Harry Potter to Life

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A new museum exhibit celebrating the famed series is also a showcase of the power of ap...

The World is our Ocean: Next Level Apparel’s Sustainable Collection

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Sustainability is a popular topic that's only becoming more important as the effects...

Spring Sales Start Here: Fresh Decoration Ideas for Top Apparel Styles

The new spring season means new spring...

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Six Ways to Boost Your Emotional Intelligence

It’s a crucial leadership skill; try these...

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DIY Tees & Other Book Festival Swag

As a volunteer at the first in-person Lehi...

AAA Innovations Partners With BLUNT

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The NJ-based supplier will offer two styles from the eco-conscious umbrella brand.

Delta Apparel Launches On-Demand Printing Model

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New equipment from M&R allows the Top 40 supplier to produce, package and ship custom o...

This Week’s New Suppliers: Home Essentials

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Discover creative products from new ASI suppliers.

Joe’s Promo Picks: Helpful Tools

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These convenient items will make trips, tournaments and DIY projects more enjoyable thi...

Build Your Personal Brand on Social Media

Consumers feel more connected to a brand w...

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Tips for Avoiding Dye Migration

Apparel decorating experts shared their kn...

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Why You Should Be Selling Custom Branded Bottled Water

It's time to refresh your promotional...

2022 Trade Show Planning Guide

Check out ASI Media’s 16th annual comprehe...

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4 Trends From Impressions Expo Atlantic City

Pastel garment washes and loose-fitting he...

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Classic Polo & Golf Shirts

These ubiquitous garments are a mainstay f...

Workwear for Anywhere: Corporate Apparel for a Changing World

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Professional apparel no longer has "the office" implied.  Employees now work from...

This Week’s New Suppliers: Offering Variety

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Discover creative products from new ASI suppliers.

Sell to Different Personality Types

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Tailor your sales strategy to four buyer personalities to close more sales.

The 2022 Wedding Boom Has Already Begun

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Couples are looking for custom products to make their special days unique. Here’s how t...

How to Avoid Inventory Issues: Order This Drinkware ASAP

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Supply chain issues and inventory shortages are turning project turnarounds on...

A Promo CEO on a Mission Toward Sustainability

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Lou Elliott-Cysewski, co-founder of CoolPerx, hopes to educate the industry on how to b...