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Strategy

How to Decorate Hard Goods with Pressure-Sensitive Emblems and Patches
How to Decorate Hard Goods with Pressure-Sensitive Emblems and Patches
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Chances are you've been asked to customize a tumbler, candle or even a padfolio a...

State of the Industry 2022
State of the Industry 2022
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Even as the promo industry confronts a host of difficult challenges, our exclusive repo...

SOI 2022: Something’s Always Wrong: Why Order Errors & Delays Are So Prevalent

Restless distributors and handcuffed suppl...


SOI 2022: Top Products Turn Back the Clock

Old favorites came back strong while the d...


SOI 2022: Companies Cope With Tight Labor Market

Suppliers and distributors are paying more...

SOI 2022: Ups and Downs for Top Markets
SOI 2022: Ups and Downs for Top Markets
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The wild swings that came with the pandemic have led to some predictable reversals – bu...

SOI 2022: ‘It Feels Like Everybody Is Buying’
SOI 2022: ‘It Feels Like Everybody Is Buying’
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Good news: clients are very eager to spend. But distributors have to navigate a wealth ...

SOI 2022: A Greater Focus on Sustainability
SOI 2022: A Greater Focus on Sustainability
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Distributors are increasingly interested in purchasing environmentally friendly and soc...

SOI 2022: Distributor Overseas Expansion Back on the Rise
SOI 2022: Distributor Overseas Expansion Back on the Rise
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Temporarily sidelined by the pandemic, distributor growth abroad is again on the upswing.

SOI 2022: Made in the USA Emerges as the Preferred Choice

Since the start of the pandemic, distribut...


Charles River Apparel: A Legacy of Quality

For nearly 40 years, Charles River...


8 Winning Promos for Summer Game Day Giveaways

With sports fans returning to stadiums in ...

Supplier Family Business of the Year 2022: Shelbyville Pencil Company/Shepenco
Supplier Family Business of the Year 2022: Shelbyville Pencil Company/Shepenco
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Approaching its 90th year, this fourth-generation, family-run firm is honored for its d...

Bess Cohn Humanitarian of the Year 2022: Ben Grossman, SwagCycle & Grossman Marketing Group
Bess Cohn Humanitarian of the Year 2022: Ben Grossman, SwagCycle & Grossman Marketing Group
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The Massachusetts man started an initiative that keeps unused and unusable promo items ...

Distributor Entrepreneur of the Year 2022: Lisa Smith, Republic Promos
Distributor Entrepreneur of the Year 2022: Lisa Smith, Republic Promos
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The owner of an Austin, TX-based, all-female distributorship shares about her beginning...

Woman of Distinction 2022: Debbie Abergel, Nadel
Woman of Distinction 2022: Debbie Abergel, Nadel
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The chief strategy officer at the Top 40 distributor has become known for her vision, c...

Technology Executive of the Year 2022: Mike Knapick, SanMar
Technology Executive of the Year 2022: Mike Knapick, SanMar
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The Top 40 supplier’s chief information officer has led his team through a number of hi...

This Week’s New Suppliers: Old Reliables Updated
This Week’s New Suppliers: Old Reliables Updated
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Discover creative products from new ASI suppliers.