Strategy

The Official Promo Bag Sales Playbook: How to Sell Every Style

Web Exclusive

Branded bags are big business.  They're also a big product category, encompassing...

I Tried an AI Art Generator & All I Got Was This Ugly Mug

Web Exclusive

Sites like DALL-E 2 and Midjourney are stirring up creativity and controversy, but do t...

Why You Should Sell Clients Sustainable Promos

Your clients' promo choices can...

---

Judge Goes Yard: Why Are Fans So Eager to Commemorate Sports History With Merch?

Branded products celebrating Aaron Judge’s...

---

Q&A: Sustainability in Business Should Be a Three-Legged Stool

Emily Gigot of Top 40 supplier SanMar expl...

This Week’s New Suppliers: Noteworthy Giveaways

Web Exclusive

Discover creative products from new ASI suppliers.

Do You Need a Chief Sustainability Officer?

Web Exclusive

Amid rising demand for sustainability and increased environmental regulation, CSOs are ...

Promotions Planner: Year-End Events

Web Exclusive

Start presenting ideas to clients for campaigns centered on December observances.

Promo Companies Affected by Hurricane Ian

Web Exclusive

Hurricane Ian has weakened to a Category 1 storm after it made its initial landfall...

Premium Decoration Made Easy: How Premade Graphics Lead to More Sales

Every client wants the best decoration...

---

This Week’s New Suppliers: The Perfect Touch

Discover creative products from new ASI su...

---

Holiday Gifts Made Easy: 3 Trends to Watch

The end of the year is right around the...

Dye-Sublimation FAQ: Your Biggest Questions Answered

You know dye-sublimation produces...

---

Glass Awards, Gifts & Incentives For Every Price Point

End-of-year orders are right around the...

---

Infographic: What Makes T-Shirts So Special

For decades, T-shirts have been the epitom...

Study: 78% of Americans Can’t Define ‘Greenwashing’

Web Exclusive

That’s one of the findings in a new Morning Consult report on consumers’ attitudes abou...

Case Study: Microsoft Plants 60,000 ‘Carbon Mitigation Powerhouses’ as Part of Swag Gift

Web Exclusive

Top 40 distributor Corporate Imaging Concepts helped the technology company put togethe...

WGSN Names ‘Apricot Crush’ Color of the Year for 2024

Web Exclusive

The trend forecasting company says the “restorative, refreshing and energetic hue” will...

This Week’s New Suppliers: Life Made Easier

Web Exclusive

Discover creative products from new ASI suppliers.

Promo Campaign Awards

Web Exclusive

The industry’s versatility is back on display, as shown in these five amazing profiles.

10 Healthcare Prospects to Target for Promo Sales

Web Exclusive

Aching for more healthcare sales? We've got your prescription for profits right...