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Strategy

Eco-Friendly Favorites: Top Categories To Sell This Summer
Eco-Friendly Favorites: Top Categories To Sell This Summer
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Get ready to heat up your sales numbers!  Prepare for bright and sunny promotions by...

Let Loose With 1970s Style
Let Loose With 1970s Style
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Trends from the disco decade are having a moment in fashion and film and on social medi...

5 Ideas for Reducing Greenhouse Gas Emissions

It’s becoming more important than ever for...


5 Common Summer Requests for Decorated Cotton Apparel

Summer will be here before you know it,...


Help Clients Promote Sustainability With Responsibly Sourced Fabric

Sustainability is the term to know in...

This Week’s New Suppliers: Items for Sports & Spirit
This Week’s New Suppliers: Items for Sports & Spirit
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Discover creative products from new ASI suppliers.

5 Ways To Build Trust With Prospects
5 Ways To Build Trust With Prospects
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Lay the foundation for a long-term relationship with a loyal customer.

Editor’s Picks: Coveted Corporate Gifts & Incentives
Editor’s Picks: Coveted Corporate Gifts & Incentives
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They improve employee morale, strengthen business relationships and help establish a po...

How the ‘Quiet Luxury’ Trend Promotes Sustainable Style
How the ‘Quiet Luxury’ Trend Promotes Sustainable Style
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Also called “stealth wealth,” this back to basics, less-is-more vibe is popping up in t...

Joe’s Promo Picks: Time To Celebrate

Summer is full of reasons to party – like ...


Q&A: 40 Years of Charles River Apparel

The family behind the Top 40 apparel suppl...


Promotions Planner: Permission To Indulge

Start presenting ideas to clients for camp...

Distributor Perks: How To Self-Promote With Supplier Benefits

You could be missing out on  major perks...


This Week’s New Suppliers: Practical Essentials

Discover creative products from new ASI su...


Editor’s Picks: Illuminating Light-Up Products

They say the neon lights are bright on Bro...

The Definitive Distributor’s Guide to Drinkware: Customers for Every Category
The Definitive Distributor’s Guide to Drinkware: Customers for Every Category
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Glassware and tumblers and mugs - oh my!  No matter which  drinkware category  your...

Editor’s Picks: Handy House & Home Items
Editor’s Picks: Handy House & Home Items
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Branded products that help around residences go a long way in providing excellent adver...

Case Study: PromoShop’s Seed Ball Slinger Brings Fun to Sustainability
Case Study: PromoShop’s Seed Ball Slinger Brings Fun to Sustainability
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The Top 40 distributor sent 250 slingshot and seed ball kits to clients and promo indus...

How To Provide Sunscreen at Low Prices
How To Provide Sunscreen at Low Prices
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As the weather heats up, sun protection becomes an absolute promo must-sell. To...

Editor’s Picks: Noteworthy Journals & Notebooks
Editor’s Picks: Noteworthy Journals & Notebooks
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They have many uses in the education market, at corporations and during trade shows.

2023 ASI Ad Impressions Study: Powerful Stats on Promo’s Top Products
2023 ASI Ad Impressions Study: Powerful Stats on Promo’s Top Products
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The industry’s most comprehensive report on the power and effectiveness of promotional ...