Strategy

‘Barbie’ Movie Unleashes Pink-Product Frenzy

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The trend is likely to continue into the holiday season, but distributors who want to g...

Decorating Roundup: Cool Inks & Hot Leather

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Leather sheets for custom engraved patches and high pigment inks with a flexible curing...

This Week’s New Suppliers: Ramp Up Q4 Gifting

Discover creative products from new ASI su...

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SOI 2023: 5 Industry Trends – What’s Moving the Needle

The data from our SOI report shines a ligh...

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What Happened to the ’90s Hypercolor Trend?

Though the look never made a full comeback...

How To Decorate Fall Apparel Favorites

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Creating fashionable fall promo apparel isn't as complicated as you might think,...

Wrapped in Comfort: Bestselling Features of NLA Fleece

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Ahh, fall. The season of pumpkin spice, changing leaves and soft and cozy fleece...

Promotions Planner: Look Ahead to Fall

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Start presenting ideas to clients for campaigns centered on November observances.

This Week’s New Suppliers: New Products for Summer’s End

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Discover creative products from new ASI suppliers.

Editor’s Picks: Enticing Food and Beverage Gifts

They’re essential for thanking dedicated s...

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Q3 Customers: Sales Prospects for Popular Promos

As we reach the  second half of the...

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Joe’s Picks: Boost Employee Engagement

Your clients can recognize and thank their...

Industry Reacts to Twitter Rebrand

Elon Musk’s mysterious ‘X’ network isn’t w...

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This Week’s New Suppliers: Fall Into New Items

Discover creative products from new ASI su...

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Look to Fall 2023 Trends for Upcoming Campaigns

From lace accents to tailored blazers, her...

Editor’s Picks: Commanding Team Spirit Items

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From season-schedule magnets to car flags, these products help build excitement for tea...

State of the Industry 2023

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The promo industry has recovered. What comes next? Becoming bigger and better.

SOI 2023: Order Values – Sharp Increases Cause for Optimism

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A rebound in margins and order sizes was more than just a post-pandemic bounce back.

SOI 2023: Products – Apparel Comes Out Ahead

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As the data shows, it’s not 2020 anymore.

SOI 2023: Pricing – Why Markups Are Here to Stay

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Costs and eroding margins are forcing suppliers to hold or hike pricing, even as distri...

SOI 2023: Markets – Status Quo at the Top

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For stability you can bank on, turn to the largest end-buyer verticals in promo.