Strategy

Video: Shop Owner Reflects on Embroidery Training

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Donna Zahn, owner of Orcas Island Custom Embroidery in Eastsound, WA, recently...

Video: The Romphim, Diaper Jeans and Other Weird Trends

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Wearables Editor-in-Chief Nicole Rollender and I took some shots at the wacky fashion...

Wood vs. Aluminum Screen Frames

Newer wooden screen-printing frames offer ...

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Personal Care Products

Personal care products fit a variety of...

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Nugget-Hungry Teen Sets Retweet Record ... And Then Sells Tees For Charity

"Don't let hunger happen to you" goes...

How to Market Products for a Wide Target Audience

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Promotional experts give their best tips.

Eco-Friendly Fabric Is Made From Wood Fibers

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If you're a promotional product distributor with clients who have an eco-friendly...

4 Ways To Make Money With Custom Products

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As the old saying goes, there very well may be nothing new under the sun. Innovation...

Slideshow: A Session With the Embroidery Coach

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Donna Zahn, a resident of remote Orcas Island in the northwest corner of Washington,...

Is It Time to Buy a Multi-Head Machine?

Before moving up to a multi-head embroider...

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5 Ways To Goofproof Your Overseas Order

To compete in today's promotional...

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ASI Alert: Protecting Windows-Based Computers From WannaCry Ransomware

As widely reported this week, there's a...

Poll: Do You Create Online Stores for Clients?

It's poll time again at Wearables! This...

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5 Tips To Eliminating Undercover Charges

Bust these 5 hidden bottom-line charges

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How to Upsell Your Clients and Close the Deal

What are some ways I can upsell my clients...

A Wealth of Swag at Berkshire Hathaway Meeting

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Last week marked the annual Berkshire Hathaway Shareholder Meeting in Omaha, NE,...

Q&A: How To Align Sales And Marketing

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Aligning the two sides will not only improve results, but allows sales reps to speak th...

Embroidery Tips and Tricks From an Expert

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Joyce Jagger, The Embroidery Coach, shares some insights in this video chat.

Digital BobbleHead Of Trump Answers Your Questions Online

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The National Bobblehead Hall of Fame & Museum (What? Yes, that is a real thing.)...

Electronic Promotional Products

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There was a time when electronic products were all the rage but a little pricey. Good...

Solutions For A Custom Turnaround

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Here are the key steps to our tried-and-true process. 1. THE CUSTOMER PUTS...