Strategy

Wearables News Briefs - July 2018

Web Exclusive

Stormtech Performance Apparel  (asi/89869) announced the launch of its Fall 2018...

Let Freedom Ring with Vintage Americana Clothing

Web Exclusive

Stars and stripes in faded shades are trending at retail.

How To Win Over Key People

Don’t look for the decision-maker by using...

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Women of Promo Confront Workplace Inequality

The #MeToo movement has reopened the disco...

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Branding #MeToo: Activism or Opportunism?

After major Hollywood film producer...

The Right Fit: Back-To-School Style Guide For Children's Apparel

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If you want BIG sales, it's time to think small. Yeah, we're talking children's...

Will 3-D Printing Upend Promo Supply Chain?

Advantages

A Brooklyn company is using 3-D printing to mass produce promotional products. Find out...

Writing a Story on #MeToo Was an Honor … and a Challenge

Advantages

Like so many, I wasn't shocked at what was exposed by the #MeToo movement last fall....

How Top Promo Companies Encourage Workplace Equality

Advantages

Leading companies in the promotional product industry typically operate from a core...

Promo Women: Personal Safety Comes First

Women are no strangers to the potential...

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3 Creative Ways To Differentiate Your Promotional Pens

Promotional pens are one of the...

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Why Activewear Will Be A Top Seller For Back-To-School Shopping in 2018

Back-to-school shopping happens over an...

Notable Booth & Display Items

According to PricewaterhouseCoopers,...

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The Best Way for Brands to say 'I’m Sorry'

In this new format, ASI’s editors and writ...

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How To Maximize Profits With Magnets

Promotional magnets are super...

Promos Were The Secret Ingredient At Bar Convent Brooklyn

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Bar Convent Brooklyn was an event Anthony Bourdain would have relished. The bar...

Flywheel Brands Acquires 127 Press

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Distributor Flywheel Brands (asi/212986) of Hixson, TN, has acquired silkscreen print...

Your Complete Guide To Mastering The Sale: Embroidered Patches

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Embroidered patches are classic and dynamic promotional products that have withstood...

Soccer Collaboration Logo Causes Controversy

Web Exclusive

Just in time for the FIFA World Cup, UNDEFEATED, a boutique sneaker retailer in Los...

Changing Perceptions Of Promo Apparel

Wearables

End-buyers don’t have high opinions of branded garments. Here’s how you can change thei...

Give The Gift Of Better Branding With Unique Gift Sets

Web Exclusive

Don't let your clients get bored with the gift sets you're offering. If you want to...