Strategy

University of Tennessee Turns Bullied Boy’s Hand-Drawn Design Into Official T-Shirt

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The heartwarming story highlights the powerful emotional connection promo products can ...

Field Guide 2019

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Nature Inspired Born in Vancouver, Stormtech has successfully met the challenges...

Interview With ASI Power Summit Keynote Speaker Dan Thurmon

As a speaker, Dan Thurmon is as unique...

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Elegant Executive Pens

High-end writing instruments never fail...

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Wearables News Briefs - September 2019

Penn Emblem (asi/77120) announces the...

How To Create Buzz For Your Trade Show Booth

Advantages

Interviews with the brightest minds in business. This month: Brooke Maynard of Validity

4 Outerwear Features Essential For Cold Weather

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The seasons are changing, and so should your apparel sales presentations. As the...

Brilliant Branding: The Secret to a Successful Trade Show Season

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Trade show season is about to be in full swing. Capture the greatest amount of sales...

Custom Scrunchies Are Hot Promo Trend

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A time traveler from the '90s would feel right at home these days. Retailers are...

Beto’s Profane Phrase Adorns T-Shirt Raising Money To End Gun Violence

The tee is part of a growing trend in whic...

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Successful Case Studies: 3 Creative Ways to Win Profitable Partnerships

The better your partnerships, the better...

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Kawhi Leonard Teams With Something Inked to Donate A Million Backpacks

Students in Southern California were the l...

Q&A With BEL USA’s Alan Tabasky

The industry veteran discusses strategies ...

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How To Use Language To Take Back Control Of Your Time

Change how you speak to others and yourself.

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Apparel Decorators Reinvent The Plain White T-Shirt

The iconic white T-shirt, in all its itera...

Ebook Promotes Value of Mentors in Promo Industry

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Everyone knows that mentorship is a crucial part of professional growth, both for the...

Innovation Watch: The Shirt With a Built In Air Conditioner

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It’s one of those cutting-edge innovations that one day could find its way to the promo...

Presidential Candidate Andrew Yang Rolls Out Cannabis-Themed Merch

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A baseball cap celebrating math and marijuana has already sold out.

Four Fun College Football Branded Merchandise Trends

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Promotional products distributors can capitalize by selling similar styles to a variety...

New LinkedIn Tool Offers Deeper Marketing Insights

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LinkedIn has announced the launch of a new user data page aimed at boosting marketing...

How To Stitch Monograms Onto Garments

Wearables

Stitching your initials onto garments is a trend that’s been going strong since medieva...