Strategy

Apparel Makeover: 8 Ways To Turn Tees Into Top-Performing Promos

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Bye-bye, basic T-shirts. Hello, eye-catching apparel. Take promo tees from "seen it"...

I Earned My MASI: Dawn Nakash

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Dawn Nakash is the owner of Daybreak Marketing Services (asi/177011) in Raleigh, NC. Sh...

How To Develop A Sales Routine

Reps may think it’s a dirty word, but it’s...

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Easy Sales Opportunity: 5 Reasons to Pitch Poly Promos

Listen up for your latest order...

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Customer Shortlist: 10 Small Businesses Looking for Custom Promos

Capture orders from small businesses...

Benefits Of Starting Your Own Clothing Line

Wearables

Many apparel decorators find a creative outlet – and an extra revenue stream – by launc...

Trend Alert: Cannabis Swag’s Expansion

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Limited edition merch for a cannabis history pop-up museum is another sign of the oppor...

Outsourcing Explained: How Your Company Can Win

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There are many misconceptions about outsourcing back-office functions. It's time to...

Why Cutting Boards Make Great Gifts

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Are your clients looking for holiday gifts that are a cut above the rest? Introduce...

ASI Awards Three Interns College Scholarships

ASI recently awarded $1,000 scholarships...

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How to Build A High-End Showroom

Create a client experience that translates...

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How To Start Your Own Apparel Line

3 tips from Wearables magazine.

Unique Coolers & Lunch Bags

They feature stylish and functional...

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Trend Alert: Why Laptop Backpacks Will Supercharge Your Sales

Get ready for the latest trend in tech:...

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Top Trends In Corporate Gift-Giving

Check out seven hot holiday trends guarant...

Looming ‘REAL ID’ Requirement Poised To Disrupt Business Travel

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If you fly, now is a good time to get your ‘REAL ID’ drivers license.

Facebook: We’re Making It Easier To Sell Merch Directly

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New features for public figures aim to facilitate the selling of branded merchandise an...

How To Decorate On Delicate Fabrics

Wearables

I've been an embroiderer for a long time, but it's only in the last couple of years...

Innovation Watch: The Biodegradable Plant & Algae T-Shirt

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It’s an eco innovation the promotional products industry should keep its eyes on.

Winter Sales Tips: How to Sell Athleisure for Cold Weather

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Don't let your athleisure sales end with summer. There are plenty of opportunities to...

Promotional Products Companies Affected by Hurricane Dorian

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Dorian, no longer a hurricane, has moved off the coast of Canada. If your company was...