Strategy

Two Promo Industry Interns Win ASI Essay Contest

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ASI recently announced the names of two college students who wrote winning essays...

How to Make Buying & Selling Your Business Stress-Free

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Buying or selling a business is a big undertaking, but it doesn't have to be such a...

Q&A: A Solution for Safe Sales Calls During COVID

Multi-line rep Melissa Mouradian has taken...

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Reopening Gift Guide: 6 Reasons to Sell High-End & Handcrafted Promos

From corporate offices reopening their...

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Facilisgroup Partners Give Back

Promotional products distributors have bee...

5 Reasons You Should Always Recommend Full-Color Decoration

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Full-color graphics almost always make a great choice. See for yourself all the...

PPE Sales Guide: How to Increase Orders With Essential Products

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If there's one promo that stole the show this year, it's PPE. Personal protective...

Make the Sale: How to Capture New Clients With the Reimagined Tubular Tee

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While providing apparel for budget-conscious clients is certainly not a new challenge...

Inside the 1800: Interview With Caius Olowu, Director of Design and Pre-Production

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Next Level Apparel's 1800 - Unisex Ideal Heavyweight Crew is the first of its kind...

What Inspired the Unisex Ideal Heavyweight Crew

Style revolutions don't just happen...

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Protect Your Mental Health While on Social Media

Industry professionals share their tips fo...

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Delectable Chocolates & Sweets

These gifts satisfy virtually any...

Q4 Gift-Giving in 2020: Don’t Give Up

At the end of a year unlike anything we’ve...

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How to Optimize Facebook Live Broadcasts

The strategies come directly from a recent...

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Promo Companies Affected by Hurricane Laura

Hurricane Laura, which has grown into a...

Situational Sales Guide: How to Sell Promos Other Than PPE

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We all know PPE (personal protective equipment) is ruling promo right now, and...

Sales Passport: How Your Promotional Printing Supplier Can Help YOU

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When you're new to selling promotional printing (marketing materials like...

Introducing: The Face Mask With a 93.6% PFE (Particle Filtration Efficiency)

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Your clients want face masks with the highest protective qualities possible to keep...

Down Is the New Up: How to Get Noticed With Floor Mats

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Cellphones have lowered consumers’ line of sight. Is your client’s brand being seen?

High-Flying Travel Products

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Be ready for trip rebookings with these on-the-go items. Record Remix (asi/93934) ...

Status Update on 2020-2021 ASI Shows from ASI’s CEO

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We made a pretty tough call this week to cancel ASI's 2020 Chicago trade show, slated...