Strategy

This Week’s New Suppliers: Colorful Designs

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Discover creative products from new ASI suppliers.

Joe’s Picks From ASI Show Orlando: On the Job

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Featured here are more finds from the show, courtesy of Product Editor Joe Haley. Consi...

Obituary: Paul Rizzo, Rizzo & Associates

The promo pro was one of the industry’s fi...

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The Top 3 Promo Trends for 2022

New year, new industry trends. Don't...

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Striking Caps & Hats

The variety of styles and fits means distr...

Golf’s Growth Brings New Apparel Opportunities

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Thanks to a pandemic-age boost, more people are taking up the sport – and looking to ou...

Amazon to Open First Physical Clothing Store

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Amazon Style, set to open later this year in Los Angeles, will incorporate QR codes, ma...

Ralph Lauren, Nike, Others Release Team USA Olympics Gear

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Among the items for the 2022 Winter Olympics is Ralph Lauren’s Opening Ceremony parade ...

Dependable Writing Instruments

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Traditionally one of the most-searched-for products on ESP, these items play an importa...

Brands Embrace Secondhand Swag

As habits like thrifting take off, industr...

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This Week’s New Suppliers: Unforgettable Gifts

Discover creative products from new ASI su...

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Hone Your Product Knowledge to Increase Sales

Boost your numbers and build solid client ...

3 Logo Trends for 2022

Need a brand refresh? Helping a client cre...

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Joe’s Picks From ASI Show Orlando: Rest & Relaxation

Product Editor Joe Haley found some new it...

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Obituary: Robert Mogell, Toppers Inc.

Mogell founded the former Top 40 supplier ...

PPAI Wraps Up Annual Expo in Las Vegas

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The four-day event allowed for constructive conversations centered on new products, acc...

Walmart Employee Files Sex-Discrimination Lawsuit Over Uniforms

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The female truck driver alleges that she was forced either to wear company-issued men’s...

Versatile Umbrellas

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From spring showers to summer storms to bright sunshine days, these branded accessories...

Apparel Sales Strategies to Sidestep Promo’s Thorniest Issue

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Apparel inventory is here today, gone later today. Promo veterans share how they’re nav...

This Week’s New Suppliers: To-Go Goodies

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Discover creative products from new ASI suppliers.

CES 2022: 5 Cool Gadgets From the Show

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Though the tech trade show in Las Vegas was much smaller than in pre-COVID years, there...