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Strategy
The Top 3 Promo Trends for 2022
Web ExclusiveNew year, new industry trends. Don't leave your distributorship services back in...
Striking Caps & Hats
Web ExclusiveThe variety of styles and fits means distributors are sure to find the perfect headwear...
Golf’s Growth Brings New Apparel Opportunities
Thanks to a pandemic-age boost, more peopl...
Amazon to Open First Physical Clothing Store
Amazon Style, set to open later this year ...
Ralph Lauren, Nike, Others Release Team USA Olympics Gear
Among the items for the 2022 Winter Olympi...
Dependable Writing Instruments
Web ExclusiveTraditionally one of the most-searched-for products on ESP, these items play an importa...
Brands Embrace Secondhand Swag
Web ExclusiveAs habits like thrifting take off, industry companies are looking to solve the next big...
This Week’s New Suppliers: Unforgettable Gifts
Web ExclusiveDiscover creative products from new ASI suppliers.
Hone Your Product Knowledge to Increase Sales
Web ExclusiveBoost your numbers and build solid client relationships by knowing product features and...
3 Logo Trends for 2022
Need a brand refresh? Helping a client cre...
Joe’s Picks From ASI Show Orlando: Rest & Relaxation
Product Editor Joe Haley found some new it...
Obituary: Robert Mogell, Toppers Inc.
Mogell founded the former Top 40 supplier ...
PPAI Wraps Up Annual Expo in Las Vegas
The four-day event allowed for constructiv...
Walmart Employee Files Sex-Discrimination Lawsuit Over Uniforms
The female truck driver alleges that she w...
Versatile Umbrellas
From spring showers to summer storms to br...
Apparel Sales Strategies to Sidestep Promo’s Thorniest Issue
Web ExclusiveApparel inventory is here today, gone later today. Promo veterans share how they’re nav...
This Week’s New Suppliers: To-Go Goodies
Web ExclusiveDiscover creative products from new ASI suppliers.
Sponsored Content
Podcast: More Than a Supplier – How To Build Better Branded Gift Solutions Together
It's hard to believe it, but the holidays are already right around the corner. Now's...
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From Checkups to Chew Toys: How To Sell Healthcare Merch for Patients & Pets
Whether your clients serve people or pets, we'll explain how to pitch the most...
SPONSORED BY:
End-of-Year Sales Made Easy: How To Take the Guesswork Out of Holiday Gifting
The secret to pitching the perfect gift and awards? Letting recipients pick a gift...
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Name Badges: The Easiest Add-On Sale You’re Probably Overlooking
The best customers to sell to are the ones you're already working with . Increase...
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CES 2022: 5 Cool Gadgets From the Show
Web ExclusiveThough the tech trade show in Las Vegas was much smaller than in pre-COVID years, there...
Connect With Co-Workers at a Distance
Web ExclusiveAs remote and hybrid work continues, here are creative ways to bridge the distance amon...
Social Commerce Expected to Reach $1.2 Trillion by 2025
Web ExclusiveShopping via social media is growing 2.5 times faster than traditional e-commerce, acco...
Add Value to the Client Relationship
Web ExclusiveCreate loyal sales customers by providing goods and services in ways that are fitted to...