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Strategy

Podcast: Sales Training - What Sueded Fabric Is & How to Sell It
Podcast: Sales Training - What Sueded Fabric Is & How to Sell It
Web Exclusive

Pop quiz: Do you know what sueded fabric is? While it sometimes might feel like...

Podcast: Spring & Summer Wearables - How to Decorate Top Products
Podcast: Spring & Summer Wearables - How to Decorate Top Products
Web Exclusive

The weather is getting warmer, so now's the time to start thinking about summer promo...

Reinvention Songs: Inspiring Tales from the Pandemic

Resourceful promo products companies adapt...


Splashy Towels

Whether at the beach, pool or golf course,...


Sticker Sheets Present Promo Upsell Opportunity

Millennials in particular love custom stic...

Q&A: Press Release Writing Basics
Q&A: Press Release Writing Basics
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When your company does something noteworthy, use these tips to help you spread the news...

Full-Color Drinkware: How to Sell Beyond Basic Beverage Glasses
Full-Color Drinkware: How to Sell Beyond Basic Beverage Glasses
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Promotional drinkware just got a full-color makeover. If your sales presentations...

Infographic: What to Do When an Order Goes Wrong
Infographic: What to Do When an Order Goes Wrong
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You can still make the best of a bad situation.

Versatile Bandannas & Neck Gaiters
Versatile Bandannas & Neck Gaiters
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They became ubiquitous during COVID, but they have lots of other uses.

Sales Reps Eager to Resume In-Person Selling

Even as salespeople grow more comfortable ...


Refined Executive Pens

They’re status symbols, fashion accessorie...


Case Study: Promo Items Offer COVID Relief

A Kentucky bank helped struggling communit...

Joe’s Picks: PPE & Drinkware

Check out the latest in these two high-dem...


6 Digital Marketing Ideas for Shoestring Budgets

Consider these strategies to increase your...


5 Businesses That Need to Buy Privacy Promos Now

With workforces going remote and...

Promotions Planner: Get Out There
Promotions Planner: Get Out There
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Start presenting ideas to clients for projects based on July events.

Product IQ: The Ins and Outs of Safety Apparel
Product IQ: The Ins and Outs of Safety Apparel
Web Exclusive

Decoding the necessary-but-confusing lingo of certifications.

Boost Your Bottom Line: 6 Markets Looking for Leather Promos
Boost Your Bottom Line: 6 Markets Looking for Leather Promos
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Gifts and awards have emerged as a major lifeline for the promo industry.  Clients...

Patagonia Misses the Forest for the Trees
Patagonia Misses the Forest for the Trees
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The apparel company is banning added logos to help the environment, and while its inten...

Dependable Caps & Hats
Dependable Caps & Hats
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They’re the classic walking billboard.

Celebrity-Studded Virtual Experiences in Demand
Celebrity-Studded Virtual Experiences in Demand
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Apps like Cameo and Looped allow you to connect with a wide variety of celebrities. The...