Strategy

How to Cash in With Name Badges

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Badges are a profitable, easy way to increase a sale without investing in equipment, su...

Sustainable Workwear: 3 Major Markets to Target

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Did you know that  ESP searches for sustainable and eco-friendly products increased...

How To Get Products Fast With ZIP-IT® Next Day Services

Manufacturing delays and supply chain...

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Back-to-School Honor List: The Top 10 Apparel Styles to Sell

Nothing says "back-to-school" quite like...

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Layered Fall Fashion: What to Wear When You Pair

The promo apparel industry shouldn't be...

The Life Cycle of a T-Shirt: Why Premium Blank Apparel is the Best Value

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Have you ever wondered what allows premium blank apparel to deliver the best...

Should Promo Join BeReal – the ‘Anti-Instagram’?

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The latest social media craze promises low-stakes, authentic photo sharing. Its growing...

YouTube, Spotify Broaden Shopping Features

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Social commerce has been slowly but steadily growing in popularity.

A Deep Dive Into Aquarium Gift Shop Promos

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At the Mystic Aquarium in Connecticut, I spied several excellent branding trends worth ...

This Week’s New Suppliers: Summer Staples

Discover creative products from new ASI su...

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Would You Wear a Dress Made of Cocoa Bean Husks?

Whether it’s sneakers made of apple leathe...

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5 Things Promo Can Learn From High-End Fashion

Many consumers will pay top dollar for the...

How to Decorate Hard Goods with Pressure-Sensitive Emblems and Patches

Chances are you've been asked to...

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State of the Industry 2022

Even as the promo industry confronts a hos...

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SOI 2022: Something’s Always Wrong: Why Order Errors & Delays Are So Prevalent

Restless distributors and handcuffed suppl...

SOI 2022: Top Products Turn Back the Clock

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Old favorites came back strong while the darling of 2020 predictably plummeted.

SOI 2022: Companies Cope With Tight Labor Market

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Suppliers and distributors are paying more to find good employees, but the situation is...

SOI 2022: Ups and Downs for Top Markets

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The wild swings that came with the pandemic have led to some predictable reversals – bu...

SOI 2022: ‘It Feels Like Everybody Is Buying’

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Good news: clients are very eager to spend. But distributors have to navigate a wealth ...

SOI 2022: A Greater Focus on Sustainability

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Distributors are increasingly interested in purchasing environmentally friendly and soc...

SOI 2022: Distributor Overseas Expansion Back on the Rise

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Temporarily sidelined by the pandemic, distributor growth abroad is again on the upswing.