Strategy

Mid-Year Review: 10 Drinkware Styles In High Demand

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Drinkware is always in high demand - but do you know which specific styles are...

4 Emerging Product Trends & How to Start Selling Them

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Promo trends change often - are you up to date on the latest in-demand items? ASI...

Vlog: The Original CVC - Top Athleisure Trends to Watch

If there's one promo trend that isn't...

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Unlock the Promo Potential: How to Provide Clients Uniquely Custom Bandannas

There's more to promotional bandannas...

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Winning Sports Uniforms

From youth and high school teams to colleg...

ASI, Promo Industry Raise Nearly $86,000 to Help Ukraine

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The money will be used to help Red Cross workers deliver aid to Ukrainians in need.

7 Product Categories You Must Decorate for Full-Color Profits

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Product decoration just got even easier. No longer do you need two different machines...

The 3-Step Method to Overcoming Resistance to ‘Change’ in Your Promotional Products Business

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We resist change for all kinds of reasons.  Chief among them is not our ...

Writing a More Sustainable Future

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Award-winning penmaker Uma wants promo distributors to buy less and buy better.

This Week’s New Suppliers: To-Go Gems

Discover creative products from new ASI su...

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Joe’s Promo Picks: Travel Accessories

Those heading out on trips this summer and...

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Chapter 2: Next Level Apparel’s Brand Elevation - A Recalibrated Brand Story

The wait is over! We covered Chapter...

Athleisure Trends: Must-Have Colors, Fits & Performance Features

If there's one promo trend that isn't...

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Behind the Scenes: “The World Is Our Ocean” Sustainable Collection Photo Shoot

The sound of crashing waves was calling...

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How to Offer Embroidered Patches With Only a Heat Press

A thread and needle is one of the most...

Case Study: Creating Sustainable Swag Bundles

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Chicago-based distributor iPromo has been finding success with curated boxes stocked wi...

The Bright Side: US Open Merch Sold From Brookline Pro Shop to Benefit Charity

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It’s a great example of using branded merchandise for altruistic ends.

Promo Firms’ Ukrainian Fundraisers

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Here’s where you can donate to industry charity initiatives for Ukraine, including ASI’...

Vital Health & Wellness Products

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Employee health programs have been a staple in corporate America for years. And while P...

Sales Spotlight: One Product You Can Sell to Any Client

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One promotional product, endless sales opportunities. Tapping into a new revenue...

4 Sustainability Success Stories From Big Brands

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These corporate leaders are taking proactive stances for the environment. Learn about t...