Strategy

NYC Pride March Attracts Colorful Crowds, Features Tons of Promo

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Thousands of supporters attended the event, held for the first time since 2019.

Bacardi Uses QR Codes to Create ‘Wearable Album’

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A new line of gender-neutral clothing from the rum brand encourages people to scan and ...

TikTok’s ‘Coastal Grandmother’ Aesthetic Has Promo Appeal

Gen Z and millennials are channeling their...

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Meet the Family Behind KarmaLit’s Custom Soy Candles

For the founders of the Colorado-based sup...

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Genderless Fashion Is Tailor-Made Trend for Promo

Consumers are seeking out unisex styles in...

7 Tips for Better Short-Form Videos

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Thanks to the rise of TikTok (and its copycats), bite-size videos are hot. Here are str...

Coney Island Mermaid Parade Features Fun Branded Merch

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The colorful parade was back after two years of COVID cancellations – with revelers cel...

Refresh Glass on Mission to Rescue 10 Million Wine Bottles

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The supplier diverts glass bottles – which can be a challenge to recycle – and transfor...

This Week's New Suppliers: Practical Promo

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Discover creative products from new ASI suppliers.

5 Profitable Prospects for Promo & Full-Color Printing

Almost every industry needs  full-color...

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How to Sell Moisture-Wicking Apparel: T-Shirts, Polos, Pullovers & More

As the weather gets warmer, make sure...

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Rapper Jack Harlow, KFC Create Combo Meal, Merch

Celebrity fast-food meals often incorporat...

This Week's New Suppliers: Promo Stars

Discover creative products from new ASI su...

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A T-Shirt That Charges Phones? New Tech Makes It Possible

Scientists in Singapore developed a stretc...

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Sustainability Roundtable: Is the U.S. Catching Up to Europe?

European promo suppliers share their exper...

How to Combat Ageism in the Workplace

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Age discrimination worsened during the pandemic. Try these five strategies to root it o...

Promo Products, But Make Them Plantable

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Custom seed paper and plantable pencils help brands send a message of sustainability to...

Cheesy Pinkies Out! Velveeta Launches Cheese-Scented Nail Polish

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Incorporating fun scents to promo products is a clever way to create a more memorable i...

Apple Gives Out Exclusive Merch at WWDC22

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Though the software developer conference is mostly virtual, some students and professio...

This Week’s New Suppliers: Promo Paradise

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Discover creative products from new ASI suppliers.

Fall Fashion Forecast: Next Level Apparel’s New Style Lineup

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Fall 2022 is almost upon us and we're forecasting cozy days ahead. Not to worry: Next...