Strategy

How to Cash in With Name Badges

Web Exclusive

Badges are a profitable, easy way to increase a sale without investing in equipment, su...

Sustainable Workwear: 3 Major Markets to Target

Web Exclusive

Did you know that  ESP searches for sustainable and eco-friendly products increased...

Back-to-School Honor List: The Top 10 Apparel Styles to Sell

Nothing says "back-to-school" quite like...

---

Layered Fall Fashion: What to Wear When You Pair

The promo apparel industry shouldn't be...

---

The Life Cycle of a T-Shirt: Why Premium Blank Apparel is the Best Value

Have you ever wondered what allows...

How To Get Products Fast With ZIP-IT® Next Day Services

Web Exclusive

Manufacturing delays and supply chain issues are causing mayhem for distributors...

Should Promo Join BeReal – the ‘Anti-Instagram’?

Web Exclusive

The latest social media craze promises low-stakes, authentic photo sharing. Its growing...

YouTube, Spotify Broaden Shopping Features

Web Exclusive

Social commerce has been slowly but steadily growing in popularity.

A Deep Dive Into Aquarium Gift Shop Promos

Web Exclusive

At the Mystic Aquarium in Connecticut, I spied several excellent branding trends worth ...

This Week’s New Suppliers: Summer Staples

Discover creative products from new ASI su...

---

Would You Wear a Dress Made of Cocoa Bean Husks?

Whether it’s sneakers made of apple leathe...

---

5 Things Promo Can Learn From High-End Fashion

Many consumers will pay top dollar for the...

How to Decorate Hard Goods with Pressure-Sensitive Emblems and Patches

Chances are you've been asked to...

---

State of the Industry 2022

Even as the promo industry confronts a hos...

---

SOI 2022: Something’s Always Wrong: Why Order Errors & Delays Are So Prevalent

Restless distributors and handcuffed suppl...

SOI 2022: Top Products Turn Back the Clock

Web Exclusive

Old favorites came back strong while the darling of 2020 predictably plummeted.

SOI 2022: Companies Cope With Tight Labor Market

Web Exclusive

Suppliers and distributors are paying more to find good employees, but the situation is...

SOI 2022: Ups and Downs for Top Markets

Web Exclusive

The wild swings that came with the pandemic have led to some predictable reversals – bu...

SOI 2022: ‘It Feels Like Everybody Is Buying’

Web Exclusive

Good news: clients are very eager to spend. But distributors have to navigate a wealth ...

SOI 2022: A Greater Focus on Sustainability

Web Exclusive

Distributors are increasingly interested in purchasing environmentally friendly and soc...

SOI 2022: Distributor Overseas Expansion Back on the Rise

Web Exclusive

Temporarily sidelined by the pandemic, distributor growth abroad is again on the upswing.