Strategy

YouTube, Spotify Broaden Shopping Features

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Social commerce has been slowly but steadily growing in popularity.

A Deep Dive Into Aquarium Gift Shop Promos

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At the Mystic Aquarium in Connecticut, I spied several excellent branding trends worth ...

This Week’s New Suppliers: Summer Staples

Discover creative products from new ASI su...

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Would You Wear a Dress Made of Cocoa Bean Husks?

Whether it’s sneakers made of apple leathe...

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5 Things Promo Can Learn From High-End Fashion

Many consumers will pay top dollar for the...

How to Decorate Hard Goods with Pressure-Sensitive Emblems and Patches

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Chances are you've been asked to customize a tumbler, candle or even a padfolio a...

State of the Industry 2022

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Even as the promo industry confronts a host of difficult challenges, our exclusive repo...

SOI 2022: Something’s Always Wrong: Why Order Errors & Delays Are So Prevalent

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Restless distributors and handcuffed suppliers are dealing with the fallout of orders t...

SOI 2022: Top Products Turn Back the Clock

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Old favorites came back strong while the darling of 2020 predictably plummeted.

SOI 2022: Companies Cope With Tight Labor Market

Suppliers and distributors are paying more...

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SOI 2022: Ups and Downs for Top Markets

The wild swings that came with the pandemi...

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SOI 2022: ‘It Feels Like Everybody Is Buying’

Good news: clients are very eager to spend...

SOI 2022: A Greater Focus on Sustainability

Distributors are increasingly interested i...

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SOI 2022: Distributor Overseas Expansion Back on the Rise

Temporarily sidelined by the pandemic, dis...

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SOI 2022: Made in the USA Emerges as the Preferred Choice

Since the start of the pandemic, distribut...

Charles River Apparel: A Legacy of Quality

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For nearly 40 years, Charles River Apparel (asi/44620) has been recognized as a...

8 Winning Promos for Summer Game Day Giveaways

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With sports fans returning to stadiums in droves, these promotional products are sure t...

Exclusive Counselor State of the Industry Report: ASI Media’s Michele Bell & Nate Kucsma Join commonsku’s Bobby Lehew

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ASI Media's Michele Bell & Nate Kucsma will join commonsku's Bobby...

Infographic: Get on Board With Charcuterie

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Perennially popular, food gifts gained even more steam during COVID, with meat and chee...

How to Turn Your Logos Into Embroidery

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Embroidered logos can elevate promotional apparel, but it’s important to design for the...

Supplier Family Business of the Year 2022: Shelbyville Pencil Company/Shepenco

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Approaching its 90th year, this fourth-generation, family-run firm is honored for its d...