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Strategy
The Baby Tee Grows Up
Web ExclusiveA style staple in the ’90s and early aughts, the shrunken shirt is back with a more mod...
This Week’s New Suppliers: Quality Products for a Lasting Impression
Web ExclusiveDiscover creative products from new ASI suppliers.
4 Quirky Merch Trends From the 2023 U.S. Open Championship Collection
Promo products distributors can capitalize...
Joe’s Promo Picks: Attention-Grabbing Giveaways
In-person gatherings continue to gain in f...
Editor’s Picks: Adaptable Sweaters & Vests
These garments are excellent for branding,...
The 17 Sustainable Development Goals & Why They Matter
Web ExclusiveThe UN created the SDGs in 2015 as an urgent call for countries to take action, but the...
Photos From ‘Big Slick’ 2023
Web ExclusivePromo helps drive record results at annual Kansas City fundraiser.
Decorating Roundup: Equipment That Saves Time & Energy
Web ExclusiveNew equipment, software and materials help apparel decorators boost productivity.
Promotions Planner: I’ll Drink to That
Web ExclusiveStart presenting ideas to clients for campaigns centered on September observances.
This Week’s New Suppliers: New Seasons & New Products
Discover creative products from new ASI su...
3 Fun Merch Trends From Apple’s WWDC Swag Bag
The branded items from the tech giant’s an...
When To Source Products From Inside or Outside the U.S.
Learn how to decide when it's worth it...
Editor’s Picks: Delectable Food Gifts
These items have universal appeal and offe...
Develop a Sales Differentiation Strategy in 5 Steps
Determine how you stand out from the compe...
This Week’s New Suppliers: Get Ready for Warm Weather
Discover creative products from new ASI su...
Controversy, Gay Pride, Corporate Control – and the Hockey Jersey at the Center of the Storm
Web ExclusiveNHL players refused to wear specially designed Pride warm-ups. The resulting fallout be...
5 Smart Strategies for Repurposing Logoed Items
Web ExclusiveConsider these methods for breathing new life into obsolete promo products.
Sponsored Content
Mastering The Hotronix 360 IQ: How To Print Headwear & Apparel
In this heat press tutorial , you'll learn how to get flawless, retail-ready prints...
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High-End Sales Opportunity: How To Sell a Celebrity-Endorsed Promo
Forget everything you thought you knew about promotional headwear. Now, you can give...
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Quiz: How To Pick Your Perfect Flatbed Printer
Ready to invest in a flatbed printer, but not sure which one is right for you? Answer...
SPONSORED BY:
Podcast: Why Patches & Emblems Are a Beginner-Friendly Decoration Favorite
Have you ever thought about decorating with patches and emblems , but weren't sure...
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Decorator’s View: Navigating Graphic Placement on Apparel
Web ExclusiveIn this new series of columns, decorated-apparel industry veterans share tips to help p...
5 Ideas for Using WGSN’s 2025 Color of the Year
Web ExclusiveFuture Dusk, a dark, moody hue between blue and purple, is versatile enough to work wit...
Building a People-First Company
Web ExclusiveSuppliers and distributors dig into what it really means to care for the people behind ...
Editor’s Picks: Functional USA-Made Products
Web ExclusiveHelp your clients embrace civic pride and support local communities with products that ...