Strategy

Promotions Planner: Longing for Summer

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Start presenting ideas to clients for campaigns centered on June observances.

Decorator’s View: 9 Reasons Direct-to-Film Printing Has Become So Popular

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DTF printing offers vibrant, durable designs on a variety of textiles and hard substrates.

Podcast: Dimensional Decoration - Why It’s Trending & How To Get Started

Looking for the next big thing in...

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#Counselor70: Pick Your Favorite Cover from the 2010s – Present

Help us celebrate 70 years of Counselor by...

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#Counselor70: Pick Your Favorite Cover from the 2000s

Help us celebrate 70 years of Counselor by...

Lane Seven Apparel Named Official SXSW T-Shirt Sponsor

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The California-based supplier of retail-inspired basics is also the sponsor of a mobile...

#Counselor70: Pick Your Favorite Cover from the 1990s

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Help us celebrate 70 years of Counselor by choosing the magazine’s most iconic covers.

What’s In, What’s Out: How To Appeal to Gen Z and Gen Alpha With Promo

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With unique considerations and shopping preferences compared to their...

Tech Products Get a Makeover With Recycled Materials

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A number of suppliers are making phone chargers and other tech accessories out of certi...

#Counselor70: Pick Your Favorite Cover from the 1980s

Help us celebrate 70 years of Counselor by...

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How To Solve Sustainability’s Most Daunting Task: Measuring Scope 3 Emissions

Indirect greenhouse gas emissions up and d...

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#Counselor70: Pick Your Favorite Cover from the 1970s

Help us celebrate 70 years of Counselor by...

Wag-Worthy Swag: How To Unleash the Power of Pet Promos

We sniffed out the secret to becoming...

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#Counselor70: Pick Your Favorite Cover from the 1960s

Help us celebrate 70 years of Counselor by...

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Does Your Company Qualify for Counselor’s Top 40 List?

If your company’s 2023 U.S./Canadian promo...

8 Ways To Deal With Rejection in Sales

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Hearing “no” comes with the territory, but it doesn’t have to impact success. Check out...

#Counselor70: Pick Your Favorite Cover from the 1950s

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Help us celebrate 70 years of Counselor by choosing the magazine’s most iconic covers.

The Collegiate Fashion Trend Favored To Win the Outerwear Game

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Fall is right around the corner, making now the ideal time to present outerwear to...

Your Path to Increased Profit: Don’t Treat Sales Like an Unexpected Guest

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Even if you don’t relish sales, promo business owners have to make them a priority.

Trade Show Sales Checklist: Top Products for Maximum Profits

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Dominate this event sales season by showcasing the most in-demand items that...

Decorating Roundup: JDS Industries Named Master Distributor for Stahls’

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Plus, a direct-to-film equipment supplier launches a new website.