Strategy

How To Sell Solutions: Expert Talking Points for 2024

Strategy

It's time to elevate your sales skills. Learn how to educate clients on why you're...

Sherwin-Williams Celebrates Least-Loved Color With Custom Apparel

Strategy

With the help of fashion designer Dapper Dan, the paint company is looking to populariz...

Food Brands Hope Customers Will Eat Up Promo

Cereal-themed sneakers, March Madness adve...

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Your Path to Increased Profit: Marketing Is an Investment, Not an Expense

Instead of randomly spending, create a str...

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Zagwear Designs ‘Emotional Support Ketchup Bottle’ for Heinz

The campaign leveraged Gen Z-specific mark...

Fit, Fabric & Garment-Construction Questions Answered

Strategy

Andrea Routzahn of alphabroder shared her apparel expertise during a Shop Talk session ...

Idea Generator: Creative Ideas for Custom Products

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Looking for fresh and original branding ideas to share with your clients? Stop...

Screen Printing Perfected: How To Simplify Decoration With Automation & More

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Screen printing just got even simpler, thanks to the  AutoTex SC  from  AutoTran,...

The Secrets Behind Bringing Retail Brands to Promo

Strategy

An influx of retail brands has created a wealth of high-end choice for buyers. But as s...

7 Questions To Ask on a Discovery Call

Establish a good fit with your prospect an...

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Get in the Game With Sporty Chic

The style combines street fashion with ath...

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5 Tips for Building Your Personal Brand

Learn to stand out from the crowd by showc...

6 Steps To Launch a Direct Mail Campaign

Stand out in a digital world by marketing ...

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On-Trend Apparel for the Beach, Boardroom and Beyond

As travel and tourism continue to rebound,...

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Decorating Roundup: Arcus Printers Releases UV DTF Printer

Also, Vastex International released a new ...

Promotions Planner: Longing for Summer

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Start presenting ideas to clients for campaigns centered on June observances.

Decorator’s View: 9 Reasons Direct-to-Film Printing Has Become So Popular

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DTF printing offers vibrant, durable designs on a variety of textiles and hard substrates.

Podcast: Dimensional Decoration - Why It’s Trending & How To Get Started

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Looking for the next big thing in branded decoration? You've come to the right place....

#Counselor70: Pick Your Favorite Cover from the 2010s – Present

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Help us celebrate 70 years of Counselor by choosing the magazine’s most iconic covers.

#Counselor70: Pick Your Favorite Cover from the 2000s

Web Exclusive

Help us celebrate 70 years of Counselor by choosing the magazine’s most iconic covers.

Lane Seven Apparel Named Official SXSW T-Shirt Sponsor

Web Exclusive

The California-based supplier of retail-inspired basics is also the sponsor of a mobile...