Strategy

7 Questions To Ask Before Working With an Apparel Decorator

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Pricing is only one part of the puzzle when shopping for a screen printer or embroiderer.

Joe’s Picks: College Campus Essentials

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These customized items are sure to come in handy in dorms, at parties and on road trips.

3 Sustainability Trends & Where They Fit in Promo

Designer T-shirts made from regenerative c...

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Halloween Prep Creeps Earlier Into Summer

Retailers stocked up in July, and Disney W...

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This Week’s New Suppliers: New Products for the New Season

Discover creative products from new ASI su...

Trucker Chic Is the New Black

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Trucker trendy and camo couture are styles to stay on top of this year.

Distributor Secrets for a Strong Second Half of 2023

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Reset, recharge and reinvigorate your sales momentum for the second half of the...

Editor’s Picks: Versatile Fleece & Sweatshirts

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As the weather cools down, the search for the perfect layering pieces begins. The style...

Podcast: All About Heat Printing On Demand

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If you're not taking advantage of heat printing on demand yet, it's time to get...

Your Path to Increased Profit: Make Business Your #1 Priority

Consultant Anup Gupta says entrepreneurs n...

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Tune In to the Heat Press for Profit Podcast

Have you heard about the Heat Press for...

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How My Sorority’s Recruitment Helps Fuel Collegiate Merch Markets

Behind sorority recruitment is a multimill...

MoCRA Sets New Cosmetics Regulations To Implement by Year’s End

The Modernization of Cosmetics Regulation ...

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‘Barbie’ Movie Unleashes Pink-Product Frenzy

The trend is likely to continue into the h...

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Decorating Roundup: Cool Inks & Hot Leather

Leather sheets for custom engraved patches...

I Was One of the Millions of Swifties Who Spent Hours in Line To Snag Tour Merch

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Taylor Swift is the star of what’s likely to be the highest-grossing tour of all time, ...

Editor’s Picks: Colorful Packaging & Gift Wrap

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In gift-giving, presentation is everything. Suppliers have what end-buyers need to make...

This Week’s New Suppliers: Ramp Up Q4 Gifting

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Discover creative products from new ASI suppliers.

SOI 2023: 5 Industry Trends – What’s Moving the Needle

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The data from our SOI report shines a light on some of the biggest developments in promo.

What Happened to the ’90s Hypercolor Trend?

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Though the look never made a full comeback, its legacy lives on through promo products ...

How To Decorate Fall Apparel Favorites

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Creating fashionable fall promo apparel isn't as complicated as you might think,...