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Strategy
The 2024-2025 Multiline Rep Directory
Supplier Global ResourceHere’s the latest listing of the industry’s MLR firms from ASI’s database.
Send Us Your Products for November Showcases
Featured items will receive free editorial...
What We Wish Our Apparel Decorators Knew
Distributors and contract decorators must ...
6 Tips To Curb Public Speaking Anxiety
With practice, it’s possible to improve yo...
MLB Helmets Now Feature a Paying Sponsor’s Logo
StrategyThe big-league playoffs began this week, and workwear brand STRAUSS’ logo now adorns th...
Election 2024: A Rundown of the Buzziest & Most Creative Presidential Merch
StrategyDonald Trump and Kamala Harris have both tapped into “moment merch” based on significan...
MLB Will Officially Fix Its Uniform Problems
Strategy2024 was the season for ill-fitting pants, mismatched uniforms and smaller numbers, but...
Election 2024: Buzzworthy Merch From Top GOP Candidates
StrategyAcross this year’s races, prominent Republican politicians are making bold statements w...
Why Streamlined Processes & Quality Control Are Key
The sign industry – like promo products – ...
Flannel Shirts Stand the Test of Time
A workwear staple that became part of the ...
Q&A: No-Stress Custom Products — All Client Questions, Answered
Clients new to purchasing custom...
Election 2024: Headline Merch From Top Democratic Candidates
As the races heat up, candidates on the le...
A Guide to the Do’s and Don’ts of Sales Calls
If the prospect of cold calling makes you ...
4 Big Challenges With Embroidery – And How To Handle Them
Always a classic decoration choice, this t...
Drinkware, Social Media & the Continual Search for the Next Stanley
StrategyWhat’s hot in drinkware is now defined by social media, fueling the growing consumer ur...
4 Merch Marketing Lessons From Liquid Death’s Cold Plunge Tub & Casket Cooler
StrategyThe completely custom, highly creative promotional products make a great study for dist...
Sponsored Content
Podcast: More Than a Supplier – How To Build Better Branded Gift Solutions Together
It's hard to believe it, but the holidays are already right around the corner. Now's...
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Secure Holiday Gift Orders With the Promo Seen on Celebrities, Athletes & More
With its premium retail reputation, prestigious celebrity partnerships and ...
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From Checkups to Chew Toys: How To Sell Healthcare Merch for Patients & Pets
Whether your clients serve people or pets, we'll explain how to pitch the most...
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End-of-Year Sales Made Easy: How To Take the Guesswork Out of Holiday Gifting
The secret to pitching the perfect gift and awards? Letting recipients pick a gift...
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Custom Shoes Continue To Evolve in Promo
StrategyWith Crocs recently becoming a listed ASI supplier, the appeal of branded footwear is o...
Meet melin: The World’s Most Premium Headwear
StrategyWhen clients demand the most deluxe products possible, melin headwear (asi/34372)...
4 Reasons Promo Is Going To Have a Strong Fourth Quarter
StrategyThe industry will end the year with a bang, collectively generating its highest revenue...
I Was One of Many ‘Helens’ at Annual Roper Romp
StrategyPaying homage to a beloved character from ’70s-era sitcom “Three’s Company,” the event ...