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Strategy

Bracelet Promises to Replace Your Daily Coffee
Bracelet Promises to Replace Your Daily Coffee
Web Exclusive

Tired of waiting in long lines at the coffee shop for your daily fix? A Canadian...

How to Embroider Stuffed Animals
How to Embroider Stuffed Animals
Wearables

Turn a plain stuffed animal into a souvenir or promotional item for your clients. ...

The Stress Ball Gets a High-Tech Makeover

Looking for a high-tech take on the...


Consumers in Michigan Love Health and Safety Items

The ASI Ad Impressions Study was first...


Ted Cruz Sells 'Trump University' T-shirts

As the battle between Republican...

Counselor Commentary: The Best of Government Spending
Counselor Commentary: The Best of Government Spending
Web Exclusive

It's common - and wrong - to question how government agencies spend money on...

Impact Dimensions Named Official Merchandiser of DNC
Impact Dimensions Named Official Merchandiser of DNC
Web Exclusive

The 2016 Democratic National Convention (DNC) rolls into Philadelphia at the end...

Children's Apparel Line Commits to Giving Back
Children's Apparel Line Commits to Giving Back
Web Exclusive

For Small Apparel , an online children's clothing boutique based in Portland, OR,...

11 Tips for Navigating RFPs
11 Tips for Navigating RFPs
Advantages

Don't blindly bid, hoping to win a few proposals now and then. Instead, use these...

7 Awesome Office Accessories

Looking for promo products with broad...


Poll: Do You Focus on Apparel Safety?

Product safety and compliance can be...


Unique Product Niche: Military Coins & Medallions

Proudly displayed in his office are many...

'House of Cards' Campaigns with Promo Products

Three days after Super Tuesday, the...


Commentary: Winning Redefined

The best salespeople don't strive for the ...


Which Demographic Owns the Most Promo Products?

The ASI Ad Impressions Study was first...

Take Your Embroidery Business Online
Take Your Embroidery Business Online
Wearables

There are software solutions that allow decorators to offer low-quantity personalizatio...

U.S. Consumers Own a Lot of Drinkware
U.S. Consumers Own a Lot of Drinkware
Web Exclusive

The ASI Ad Impressions Study was first launched in 2006 by ASI's research team to...

McDonald's Transforms Happy Meal Into VR Headset
McDonald's Transforms Happy Meal Into VR Headset
Web Exclusive

Facebook has Oculus Rift . Microsoft has HoloLens . Google has Cardboard . For the...

Video: Choosing the Perfect T-shirt
Video: Choosing the Perfect T-shirt
Web Exclusive

Distributors and decorators in the promotional products industry know that a T-shirt...

6 Questions Interviewees Should Ask Employers
6 Questions Interviewees Should Ask Employers
Web Exclusive

At the end of job interviews, after you've grilled the potential candidate, it's time...

5 Tips To For Successful Cross-Selling
5 Tips To For Successful Cross-Selling
Advantages

Intensify the brand-building impact of client promotions and maximize the revenue...