Strategy

Better Campaign Logo: Donald Trump or Hillary Clinton?

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When it comes to design, a great logo can really help a brand stand out. And as we...

How To Increase Engagement On Social Media

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Increase social media engagement with clients by following these simple...

Limited-Edition KFC Meal Box Includes Power Bank

The latest gimmick from the colonel...

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Sensoria Upgrades Smart Garment System

A new collection of smart running...

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Cool Factor Key for Festival Apparel

Festival season is in full swing, and...

Video: Go Beyond Order Taking

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In the decorated-apparel business, it's always important to add value to your...

Staples Teams With United Way To Fight Illiteracy

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Staples Inc., parent company of Top 40 distributor Staples Promotional Products...

Commentary: Take A Vacation Already

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Stop forfeiting off days and watch your productivity improve.

Promo Products in Israel: Our Branding Reflection

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When you travel halfway around the world, what do you expect to see? A reflection of...

Kornit Digital Awards Textile Design Students

Kornit Digital wants the fashion world...

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ASW Global Named Official Merchandiser of RNC

The Cleveland 2016 Host Committee has...

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How to Screen Print Signs or Stickers

Garments aren't the only substrates...

Distinctive Desk Items

Help clients welcome new employees with...

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Poll: How Much Do You Worry About Fashion Trends?

As the Wearables team begins putting...

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Brighten Your Sales With Adult Coloring Books

Millions of coloring books are being...

Levi Unveils Jacket With Touch Controls

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The next wave of wearable technology comes in the form of a classic - the denim...

Podcast: Another Look at the Fashion Faceoff

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In the latest episode of Wearables Talk, I chat with Roy Wilbur, director of...

Roland DGA Unveils New Fluorescent Ink

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Roland DGA Corporation (asi/18201) now offers new fluorescent ink formulated...

Met Costume Exhibit Explores Fashion in the Tech Age

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The latest exhibit at the Metropolitan Museum of Art's Costume Institute proves that...

Tips on How to Break Into the Wellness Market

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A primer for breaking into a growing and potentially lucrative market. ...

Promotional Products Abound At Wizard World Comic Con

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ASI went on scene last week to check out the cool swag at Wizard World Comic Con...