Strategy

I Earned My BASI: Heather Malcomb

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Heather Malcomb may be a sales rep at BNT Promotional Products...

Unique Niche: How To Score Sales With Renaissance Festivals

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These themed fairs can lead to lucrative deals for promotional product distributors.

Top 10 Promotional Products Tweets Of The Week - October 21, 2016

From "Paws" to political puppets, I'm...

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Top 10 Wackiest Political Promotional Products

As if the 2016 presidential election...

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The Book Company Partners With Shinola

The Book Company (asi/41010) has...

6 Cool Calendars

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Looking for a practical end-of-year pitch? Think calendars. About 76% of people who...

Gill Studios Featured on CBS News

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On October 16, Top 40 supplier Gill Studios (asi/56950) was featured prominently...

I Earned My BASI: Craig Aukamp

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Craig Aukamp, president and CEO of Chief Marketing Advisors Inc. (asi/161682),...

I Earned My BASI: Rachel Wach

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Rachel Wach, who earned her BASI in July,   is an account manager for Score...

New Gadgets Promise More Restful Nights

Sleep tracking is so last year. A...

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Digital Printing Poised for Major Growth

Wearables talked with Lucas Guariglia,...

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Dan Marino Reveals Source of His Legendary Confidence

In an exclusive podcast, ASI speaks with...

4 Tips For Spectator Sport Sales

Win big by scoring sales with live sportin...

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Are You Leaving Money On The Table?

Here's a checklist. Does your...

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6 Stylish Pens

Sales of writing instruments account for...

Top 10 Promotional Products Tweets Of The Week - October 14, 2016

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From chatbots to the #BoneZone , I'm back for another week of my 10 favorite tweets!...

Fey Promotional Products Group Without Power

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Suppliers Fey (asi/54040), Reflectix by Fey (asi/81233), and Mi line by Fey...

Firm Pitches Sunscreen At Job Sites

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A twist on safety campaigns.

How Promo Products Businesses Can Prepare for A Recession

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Economic downturns can happen unexpectedly. Are you and your business ready?

7 Recession-Proofing Tips

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Joanne Black, founder of consultancy No More Cold Calling, suggests these strategies...

Premium Branded Apparel With Retail Appeal

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American Apparel has brand recognition to meet your clients’ demand for premier apparel...