Strategy

Screen-Printing Myth Busters

Wearables

We refute seven popular screen-printing ink myths.

Win Cash in the Great ASI Halloween Scavenger Hunt

Web Exclusive

Starting October 10 and running until October 19, ASICentral.com users will have a...

AIA Corporation Names New CEO

Top 40 distributor AIA Corporation...

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Top 10 Promotional Products Tweets of the Week - October 7, 2016

Each week I spend a good deal of time on...

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Promotional Products Companies Affected by Hurricane Matthew

Hurricane Matthew could have a...

6 Stellar Flashlights

Advantages

Every emergency kit should include a flashlight, so make sure you're pitching these...

Obituary: Marcy Lazarus

Web Exclusive

Marcy Lazarus, president of Promotional Breezes (asi/300734), died on September 27 in...

Joe Haley Eats Bugs Live On Facebook

Web Exclusive

If you missed Tuesday's Facebook Live stream of The Joe Show, you missed our very own...

Lands’ End Raises Funds for Cancer Research

Web Exclusive

Apparel brand Lands' End, parent company of Lands' End Business Outfitters...

Netflix Recreates Luke’s Diner to Promote Gilmore Girls Revival

On Wednesday, streaming giant Netflix...

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How to Master A Border Design

Add some style to the hems of clothing or ...

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Understand Your Trimming System

Here's the sequence of actions involved...

How to Create a Seven Color Print

Make your artwork stand out. 1....

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Master Reflective Inks

Reflective inks can be useful in workwear,...

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4 Tips for Better Organic Reach

Master Keywording: SEO keywords are...

Direct-To-Garment Printing Statistics

Wearables

Facts about a growing trend in promotional apparel.

How To Win Sales With In-Person Cold Calls

Advantages

Can walk-in sales calls still work? You bet -- if you put a unique spin on them.

5 Ways to Upsell Fall/Winter Apparel

Web Exclusive

Expand your client base and upsell apparel this season. 1. SEPARATE style...

Promotional Products Statistics for the Hispanic Market

Advantages

Only 4% of promotional products distributors currently have reps focused on selling spe...

Towel Specialties Launches New Division

Web Exclusive

Towel Specialties (asi/91605) has launched its new Cobblestone Mills division,...

How to Sell Promotional Products to Unfamiliar Groups

Advantages

Beware cultural differences when selling ad specialties and learn who your customers re...