Strategy

I Earned My BASI: Vilma Diaz

Web Exclusive

Vilma R. Diaz is the founder and CEO of Promotions Rock. She has over 25 years of...

NFL Marketing Chief Delivers Power Summit Keynote

Web Exclusive

Weaving stories of high-level brand negotiations with NFL Commissioner Roger Goodell...

Tweet This! A Look Back At The 2016 ASI Power Summit

The 2016 ASI Power Summit may be over,...

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How To Create Creative New Ideas For Your Business

Being proactive about presenting new produ...

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How to Clean Your Heat Press

A clean press is a happy and functional pr...

Top 10 Promotional Products Tweets of the Week - November 4, 2016

Web Exclusive

I'm back for my 10 fave tweets of the week from our industry and beyond! From...

Video: 3 Good Habit Hacks

Wearables

Making good habits (and sticking with them) is hard. It's so much easier to fall back...

Wearables News Briefs - November 2016

Web Exclusive

Heritage Sportswear (asi/60582) now offers blank American Apparel tees. The...

Vote in the Counselor Distributor Choice Awards

Web Exclusive

Every year, Counselor magazine honors the best industry suppliers with our...

Promo Products Companies Churn Out Championship Gear After Cubs Win

As long-suffering Chicago Cubs fans...

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Q&A: Product Sourcing for Unique Apparel and Accessories

Not sure where to turn for your client’s l...

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Ukrainian Museum Displays Traditional Embroidery, Textile

Ukrainian folk costume is having a...

Why Some Decorators Aren't on Social Media

Wearables recently surveyed readers to...

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I Earned My BASI: Jessica Ibsen

Jessica Ibsen, BASI, promotional...

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Supplier Sales Rep of the Year - Matt Wagner, Fields Manufacturing

Salesman by day and cowboy by night, Matt ...

Customer Service Rep of the Year - Patty Ceranski, Gemline

Supplier Global Resource

In this day and age of blink-and-you-miss-it order inquiries and...

9 Top Wellness Promos

Advantages

U.S. companies now spend an average of $700 to keep each of their employees healthy...

Customer Service Rep of the Year Runner-Up - Rich Fatone, Garyline

Supplier Global Resource

When he first joined his current company, Bronx, NY-based Garyline, in 1992, Rich...

Supplier Sales Rep of the Year Runner-Up - Loren Richardson, Alphabroder

Supplier Global Resource

When Loren Richardson married his wife Jennifer 16 years ago, he assured her that...

Advice For a Successful Embroidery Shop

Wearables

Veteran business coach Joyce Jagger went to Wickenburg, AZ, to help cowgirl embroiderer...

5 Tips for Better Hat Embroidery

Wearables

Caps are king at Creations In Thread in Wickenburg, AZ. "It's a cowboy town, so I do...