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Strategy

5 Ways to Boost End-of-Year Sales
5 Ways to Boost End-of-Year Sales
Web Exclusive

As your sales finish comes down to the wire for 2016, it's important to make the most...

15 Predictions For 2017
15 Predictions For 2017
Advantages

Forecasting the future of everything from regulations to ad spending to technology.

Interactive Alex Ovechkin Bobblehead Has Staying Power

Washington Capitals winger Alex Ovechkin...


Power 50 2016

The rankings of the most influential execu...


I Earned My BASI: Kathryn Morelli

Kathryn Morelli, owner of Pro-Mo's Ad...

5 Quick Tips For Generating Referrals
5 Quick Tips For Generating Referrals
Advantages

Promotional product sales pros who put these strategies into practice are sure to...

6 Magnificent Magnets
6 Magnificent Magnets
Advantages

From refrigerators to cars to community boards, magnets are a powerful way to...

Quiz: How Healthy Are Your Business Habits?
Quiz: How Healthy Are Your Business Habits?
Web Exclusive

Building good habits can be tough. No question. Take New Year's resolutions. Lots of...

Poll: What Apparel Features Are in Demand?
Poll: What Apparel Features Are in Demand?
Web Exclusive

2017 is right around the corner, and we're already curious about which apparel trends...

Podcast: Discussing the State of the Decorated-Apparel Industry

Theresa Hegel made a guest appearance on...


Counselor Commentary: Promo Products Predicted the Election

After the results were in and Donald...


ASI Power Summit Recap

The ASI Power Summit celebrated 10 years...

I Earned My BASI: Vilma Diaz

Vilma R. Diaz is the founder and CEO...


NFL Marketing Chief Delivers Power Summit Keynote

Weaving stories of high-level brand...


Tweet This! A Look Back At The 2016 ASI Power Summit

The 2016 ASI Power Summit may be over,...

How To Create Creative New Ideas For Your Business
How To Create Creative New Ideas For Your Business
Advantages

Being proactive about presenting new products and creative branding options can help ac...

How to Clean Your Heat Press
How to Clean Your Heat Press
Wearables

A clean press is a happy and functional press!

Top 10 Promotional Products Tweets of the Week - November 4, 2016
Top 10 Promotional Products Tweets of the Week - November 4, 2016
Web Exclusive

I'm back for my 10 fave tweets of the week from our industry and beyond! From...

Video: 3 Good Habit Hacks
Video: 3 Good Habit Hacks
Wearables

Making good habits (and sticking with them) is hard. It's so much easier to fall back...

Wearables News Briefs - November 2016
Wearables News Briefs - November 2016
Web Exclusive

Heritage Sportswear (asi/60582) now offers blank American Apparel tees. The...

Vote in the Counselor Distributor Choice Awards
Vote in the Counselor Distributor Choice Awards
Web Exclusive

Every year, Counselor magazine honors the best industry suppliers with our...