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Strategy

Vote in the Counselor Distributor Choice Awards
Vote in the Counselor Distributor Choice Awards
Web Exclusive

Every year, Counselor magazine honors the best industry suppliers with our...

Promo Products Companies Churn Out Championship Gear After Cubs Win
Promo Products Companies Churn Out Championship Gear After Cubs Win
Web Exclusive

As long-suffering Chicago Cubs fans celebrated their team's World Series victory,...

Q&A: Product Sourcing for Unique Apparel and Accessories

Not sure where to turn for your client’s l...


Ukrainian Museum Displays Traditional Embroidery, Textile

Ukrainian folk costume is having a...


Why Some Decorators Aren't on Social Media

Wearables recently surveyed readers to...

I Earned My BASI: Jessica Ibsen
I Earned My BASI: Jessica Ibsen
Web Exclusive

Jessica Ibsen, BASI, promotional consultant at Stackable Sensations (asi/332999),...

Supplier Sales Rep of the Year - Matt Wagner, Fields Manufacturing
Supplier Sales Rep of the Year - Matt Wagner, Fields Manufacturing
Supplier Global Resource

Salesman by day and cowboy by night, Matt Wagner lives a double life with a single goal...

Customer Service Rep of the Year - Patty Ceranski, Gemline
Customer Service Rep of the Year - Patty Ceranski, Gemline
Supplier Global Resource

In this day and age of blink-and-you-miss-it order inquiries and...

9 Top Wellness Promos
9 Top Wellness Promos
Advantages

U.S. companies now spend an average of $700 to keep each of their employees healthy...

Customer Service Rep of the Year Runner-Up - Rich Fatone, Garyline

When he first joined his current...


Supplier Sales Rep of the Year Runner-Up - Loren Richardson, Alphabroder

When Loren Richardson married his wife...


Advice For a Successful Embroidery Shop

Veteran business coach Joyce Jagger went t...

5 Tips for Better Hat Embroidery

Caps are king at Creations In Thread in...


Top 10 Promotional Products Tweets Of The Week - October 28, 2016

Welcome to my Top 10 Fave Tweets of the...


Hanes Announces Sales Increase In Q3

HanesBrands, parent company of Hanes...

8 Awesome Awards
8 Awesome Awards
Advantages

With corporate holiday parties approaching, pitch these designer products to clients...

These Temporary Tattoos Turn Your Arm into a Touchpad
These Temporary Tattoos Turn Your Arm into a Touchpad
Web Exclusive

Temporary tattoos can be a fun, fashionable and cost-effective promotional product,...

Q&A: Why Customers Decide to Buy
Q&A: Why Customers Decide to Buy
Web Exclusive

How and why do consumers decide what to buy, and how do they use products? The...

How Promo Products Salespeople Can Beat Stress
How Promo Products Salespeople Can Beat Stress
Advantages

A new Advantages survey shows more industry salespeople are under greater pressure to p...

ASB Acquires Peter Kleine Company
ASB Acquires Peter Kleine Company
Web Exclusive

Top 40 distributor American Solutions for Business (asi/120075) has acquired the...

5 Ways to Regain Confidence When the Going Gets Tough
5 Ways to Regain Confidence When the Going Gets Tough
Wearables

As a former plus-size model, I know the disappointment of rejection based solely on...