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Strategy
Leopard Print Is Back on the Prowl
StrategyThe pattern has re-emerged as a popular consumer trend thanks to TikTok, runway looks a...
Lululemon Develops ‘Enzymatically Recycled Polyester’ Jacket
StrategyPlus, a running shoe company shows off 3D-printed, compostable footwear, and IKEA turne...
How To Sell Solutions: Expert Talking Points for 2024
It's time to elevate your sales skills....
Sherwin-Williams Celebrates Least-Loved Color With Custom Apparel
With the help of fashion designer Dapper D...
Food Brands Hope Customers Will Eat Up Promo
Cereal-themed sneakers, March Madness adve...
Your Path to Increased Profit: Marketing Is an Investment, Not an Expense
StrategyInstead of randomly spending, create a strategic plan with specific goals in mind.
Zagwear Designs ‘Emotional Support Ketchup Bottle’ for Heinz
StrategyThe campaign leveraged Gen Z-specific marketing and current consumer trends to amplify ...
Fit, Fabric & Garment-Construction Questions Answered
StrategyAndrea Routzahn of alphabroder shared her apparel expertise during a Shop Talk session ...
Idea Generator: Creative Ideas for Custom Products
Web ExclusiveLooking for fresh and original branding ideas to share with your clients? Stop...
Screen Printing Perfected: How To Simplify Decoration With Automation & More
Screen printing just got even simpler,...
The Secrets Behind Bringing Retail Brands to Promo
An influx of retail brands has created a w...
7 Questions To Ask on a Discovery Call
Establish a good fit with your prospect an...
5 Tips for Building Your Personal Brand
Learn to stand out from the crowd by showc...
6 Steps To Launch a Direct Mail Campaign
Stand out in a digital world by marketing ...
Get in the Game With Sporty Chic
The style combines street fashion with ath...
On-Trend Apparel for the Beach, Boardroom and Beyond
StrategyAs travel and tourism continue to rebound, we have just the ticket for promo pros looki...
Decorating Roundup: Arcus Printers Releases UV DTF Printer
StrategyAlso, Vastex International released a new return-belt conveyor dryer, and Vantage Appar...
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Bolder, Brighter, Better: How To Improve Your Inkjet Printing With JETbright
There's a lot to love about the JETbright digital inkjet ink line...
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Podcast: Why Your Clients Will Love the Washed Collection by BELLA+CANVAS
Help your clients tell their brand story with unique styles that are iconic from the...
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Promotions Planner: Longing for Summer
Web ExclusiveStart presenting ideas to clients for campaigns centered on June observances.
Decorator’s View: 9 Reasons Direct-to-Film Printing Has Become So Popular
Web ExclusiveDTF printing offers vibrant, durable designs on a variety of textiles and hard substrates.
Podcast: Dimensional Decoration - Why It’s Trending & How To Get Started
Web ExclusiveLooking for the next big thing in branded decoration? You've come to the right place....
#Counselor70: Pick Your Favorite Cover from the 2010s – Present
Web ExclusiveHelp us celebrate 70 years of Counselor by choosing the magazine’s most iconic covers.