Strategy

Video: Embroidery Coach Expands Training Empire

Web Exclusive

Joyce Jagger, The Embroidery Coach , is always offering new training and educational...

This Season's Glorious Hats on Broadway

Web Exclusive

Take a look at the riot of bedecked hats on stars like Bette Midler and Cynthia Nixon.

The Importance of Environmentally Friendly Promotional Products

We asked consumers how their opinion of...

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The Ins and Outs of Sublimated Uniforms

Reversible garments are popular for athlet...

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Create Unique And Colorful Promotions

With the right decorating know-how and...

ASI Education Case Study: Lisa Gapen

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Lisa Gapen is the owner of Generate Sales and Marketing (asi/444517) in Crown Point,...

5 Steps to a Vintage Looking Screen Print

Wearables

Soft-hand screen printing creates a vintage look with special ink additives. ...

8 Hot Items for Trendy Beachgoers

Wearables

Life's a beach. "Who is not in a good mood when they receive a product that reminds...

Smart Apparel Evolution: The Levi's/Google Smart Jacket

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Everyday apparel is about to get a bit smarter. Over the last couple years,...

Fun Promotional Toys And Games

Toys and games bring out the kid in...

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Video: Counselor Product Design Awards Finalists

ASI's promo product guru, Joe Haley was...

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Promo Talk: Vicki Clayman, Partners N Promotions Inc.

Candid opinions from industry pros.

Podcast: A Fresh Perspective

Decorating industry veteran Erich...

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5 Tips to Conquering Your Day

1. Downsize the To-Dos Oftentimes,...

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3 Proven Methods for Painless Rush Orders

Even under pressure, you can build a seaml...

Video: Shop Owner Reflects on Embroidery Training

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Donna Zahn, owner of Orcas Island Custom Embroidery in Eastsound, WA, recently...

Video: The Romphim, Diaper Jeans and Other Weird Trends

Web Exclusive

Wearables Editor-in-Chief Nicole Rollender and I took some shots at the wacky fashion...

Wood vs. Aluminum Screen Frames

Wearables

Newer wooden screen-printing frames offer reliability over yesterday’s models; for some...

Personal Care Products

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Personal care products fit a variety of programs and promotions. A bottle of hand...

Nugget-Hungry Teen Sets Retweet Record ... And Then Sells Tees For Charity

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"Don't let hunger happen to you" goes the slogan from the Snickers commercials....

How to Market Products for a Wide Target Audience

Advantages

Promotional experts give their best tips.