Strategy

Lifesaving Awareness Items

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Pink ribbon? You think of Breast Cancer Awareness. With a panda, the World Wildlife...

Top 10 Most Iconic T-Shirts of All Time

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What makes a T-shirt iconic? Is it the design? The brand recognition it inspires? The...

How to Sell Solutions, Not Stuff

Some salespeople walk into a prospect's...

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Outsourcing Your DTG Printing? Here’s Why You Should Print In-House

Direct-to-garment printers (DTG)...

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Fitbit Inks Sponsorship Deal With Minnesota Timberwolves

The newest Minnesota Timberwolves...

Ill-Fated Fyre Festival Merch Sells For “Big” Money On eBay

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In the pantheon of ginormous disasters, there are a few standouts. The great Biblical...

5 Instagram Tips for Apparel Decorators

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Dylan Gilligan, owner of Upstate Merch , a custom screen-printing shop in Whitney...

Distributors, Decorators Share Social Media Tips

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The June issue of Wearables was all about how to navigate the ever-changing...

ASI Promocar Turns Show Car

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The ASI Promocar continued its three-year PR campaign recently with an appearance in...

How To Choose Standout Fonts for Your Embroidery Projects

Consider these factors when selecting the ...

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Researchers Develop Stretchy Batteries Using Screen-Printing Methods

Portable chargers and battery...

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Trendy Mobile Accessories

With a reported 72% of adults in the...

Poll: How Do You Feel About Fashion?

As Wearables prepares for our annual...

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Pay For Your Beer With Your Soccer Jersey

A payment chip embedded in a logoed patch ...

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How To Increase Your Workwear Sales Today

What if there was a market that 95% of...

Gubernatorial Candidate Raising Money With Fidget Spinners

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Politicians are no strangers to using unique promotional items to fund their...

‘Beat The Freeze’ Baseball Promo Is A Hilarious Home Run

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“The Freeze” has become a viral sensation to the delight of the Atlanta Braves and spon...

Podcast: Saving Elephants as a Brand Strategy

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In this podcast, Jay Reid, head of production at Ivory Ella , talks about the...

Make Sure You’re Getting a Good Deal on Equipment

Wearables

You can save money by purchasing used equipment, but do your research first.

The 5 Most Lucrative Markets For Selling Mats

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Targeting different industries requires different strategies. Here’s how PromoMatting h...

Custom Rubber Ducks Make A Splash At 'The Best College Tradition'

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Every year the same scene unfolds in the warm Florida sun: Thousands of college...