Strategy

Hurricane Harvey Disrupting Promo Industry

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While the worst of Hurricane Harvey's winds have subsided, the relentless deluge of...

Important message from ASI’s CEO on Hurricane Harvey

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The amount of widespread devastation in Houston and along the entire Gulf coast of...

Seth Godin: ‘ROI Is Evil Tigers and Boiling Oil’

 "Are you going to work to stand out?" ...

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Researchers Power Electronics With Human Sweat

In the near future, when you work up a...

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When to Hire Your First Employee

Q: I'm a one-person shop, but recently,...

Everything You Need to Know About Dye Sublimation Printing

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Dye sublimation printing is one of the most underrated techniques for product...

Poll: How Will You Makeover Your Shop in 2018?

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In the November/December issue of Wearables, we'll feature another installment of our...

Timely Calendars

Advantages

A whopping 76% of consumers who own calendars say they display them prominently in...

Philly Digital Summit: Top Tips for E-Marketers

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Digital marketers, branded content creators and a whole range of creative...

How to Sell Six Orders a Day

1. Generate Referrals About one in...

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Chatbots Are the Future of Customer Service

"Hello, thank you for shopping with us...

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High-Value Incentive Products

In the lucrative incentives market,...

Walmart Enters Promotional Products Business

The world's largest company by revenue...

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Beer, Branding: Another University Licenses Its First Official Beer

New Mexico State University has gotten...

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Guns N’ Roses, Harley-Davidson Release Co-Branded Tees

If searing guitar solos and roaring...

Sell More Apparel to Millennials

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"Eco-friendly" and "green" are no longer niche words - they're mainstream markers for...

Your Direct-to-Garment Printing Solution

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Meet the RICOH Ri 3000 and Ri 6000, a brand-new line of printers that combine the...

Snap Up This Wow-Worthy Promo Solution

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Did you know more than half of U.S. consumers who own logoed drinkware use it two to...

Apple Finally Makes an Instagram and Here’s Why You Should Too

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Under the heading of "better late than never," Apple - one of the world's most...

Lawsuit: Merch Purveyor Violated Mike Tyson’s Trademarks

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Mike Tyson made a career of knocking opponents out in the boxing ring. Now, the...

Sell More at Fundraising Events

Wearables

Q: I'd like to increase my business with charities and sell more T-shirts for...