Strategy

Promo Talk: Kim Bakalyar, PromoShop

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Candid opinions from industry pros.

Make the Most Of In-Person Networking

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While social media is available 24/7/365, face-to-face interaction still offers...

Video: Avoid Social Media Faux Pas

Wearables Editor-in-Chief Nicole...

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Answer The Call For USA Made Products

It's the same across age, gender,
state...

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How Logo Mats Can Make You Money

Here’s a quick way to increase your sales ...

Case Study: Brewing a Better Customer

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Since launching his company, Promoworks LLC, five years ago in the Philadelphia...

State Spotlight: Growth Prospects in Washington, D.C.

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With $49 million in sales last year, the District of Columbia ranks among the...

Promotional Product Sales Growth: East

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Despite sales challenges, the East remains a promo powerhouse.

Promotional Product State and Regional Sales Report

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A look inside the state of sales in the promotional product industry.

How to Fix Damaged Vinyl Heat Transfers

Your vinyl heat-transfer artwork or letter...

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State Spotlight: Franchise Opportunities In Arizona

Western states in 2016 led the way for...

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Case Study: Nostalgia Products Make Big Impacts

A vintage toy doesn't seem like the most...

Promotional Product Sales Report: West

Strength in technology and optimistic grow...

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State Spotlight: Steady Sales In Nebraska

When Identity Marketing Group's Mark...

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Case Study: A Quirky Promo For New Mothers

Working for a big company can sometimes...

6 Enticing Tech Accessories

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Tech accessories appeal to all generations. Sure, they're ideal for millennials with...

Promotional Product Sales Report: Midwest

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While staid on the surface, shifting dynamics underneath are recasting the future of th...

Video: How Distributors Can Capitalize on the Vinyl Record Market

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Vinyl sales are booming like it's the ‘70s while independent, brick-and-mortar record...

Case Study: Relationship Selling

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These two case studies highlight how a good rapport with clients can be avenues to larg...

Case Study - Making Money Through Social Media

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Many distributors like to say image is everything, and with some of their clients,...

State Spotlight - Big Business in Texas

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While Texas may not have had the highest rate of promo sales growth in the South...