Strategy

I Earned My BASI: Rachel Leone

Web Exclusive

Rachel Leone, president of Leone Marketing Solutions (asi/251966), talks about how...

Create Cool Looks With Layered Vinyl

Wearables

Layering creates dimensional, eye-catching results with mixed media or different colors...

How to Stay Consistent

Routinely delivering outstanding service...

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Promo Market to Target: Gen Y and Gen Z

The latest in a yearlong series highlighti...

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When Packaging Becomes the Product

Not long ago, ASI's Andy Cohen wrote a ...

9 High Quality USA-Made Products

Advantages

Not everything is made in China and imported to the states. There are lots of...

Video: An Informed Decision

Wearables

The March issue of Wearables contains our comprehensive machine guide. But buying new...

Podcast: Top Trends in Wearable Tech

Wearables

In this episode of Wearables Talk, Angela McIntyre, a research director at...

Tips for Introverts

Advantages

Are you a little shy? Don't worry - you can still find success at trade shows. ...

How to Beat the “I Found It Cheaper Online” Objection

Beat the e-commerce objection with these...

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Fitbit Updates App, Announces Partnerships

Despite releasing no new devices at CES...

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Selling Tips for Promotional Product Distributors

You are your strongest selling point....

How to Attract More Twitter Followers

Using Twitter for your business can help...

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6 Personal Branding Lessons for Professionals

Whether you’re a rule-maker or rule-breake...

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Decoration Tips

How do you outsell promotional apparel...

Donald Trump Hat Cake Causes Facebook Firestorm, Drives Sales

Web Exclusive

If it's true that there's no such thing as bad press, then Traub's Bakery in...

4 Tips for a Better Business Card

Advantages

Your business card will be a more effective self-promotional tool if you follow these...

9 Auto Accessories That Will Rev Your Sales Motor

Advantages

Some people are more attached to their cars than they are their own families. And...

2017 Counselor Distributor Choice Awards - Winners

Web Exclusive

Below are the winners for the 2017 Counselor Distributor Choice Awards. Representing...

30 Tips to Streamline Your Decorating Business

Web Exclusive

Even the busiest of decorators should make time to evaluate procedures and make product...

Under Armour Shows Off Smart Shoes, Sleepwear

Wearables

When it comes to fitness-related wearable technology, Under Armour wants to be a...