Strategy

5 Fresh Ways To Deliver Custom Solutions

Web Exclusive

Use these innovative tips as a guide to hit refresh and offer truly custom solutions th...

3 Steps To Loyal Clients And Lucrative Referrals

Web Exclusive

Want to learn how to stop clients from leaving you for a lower-priced competitor?...

Make Apparel Great Again?

President Trump’s push for American manufa...

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Cooler Works With App To Toss Beers & Other Cans

Dear World, You can stop inventing stuff...

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Adaptive Wear a Growing Niche Market

People with mental and physical...

Unleash Your Color Palette

Wearables

Most art programs default to CMYK colors, which doesn’t work well for screen printer

Innovation Watch: Hemp & Apparel History in the Making

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The times they are a-changing, as Bob once sang. Look no further than a landmark...

Embroidery Tricks for Towels and Other Plush Fabrics

Wearables

The plush fabric of towels, bathrobes, polar fleece and even stuffed animals requires s...

Successful Staffing Strategies

Advantages

If you're a sole proprietor who can't do everything on your own anymore,...

Q&A: Crafting Smart, Stylish Wearable Tech

Getting people to take healthy action in...

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Don’t Settle. Buy Better. Buy DRI DUCK.

Take an inside look at the details that...

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Banners And Signs Worth Seeing

Banners and signs call attention to a...

Taco Bell, Forever 21 Launch Joint Fashion Line

Promotional clothing lines are a serious...

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Use Branded Bags To Increase Impressions

Consumers often feel bombarded by the...

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Proudly Made in the USA

Where high performance custom products...

Ivory Ella Brings $55,000 Surprise to Tennessee High School

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Remember the Wearables T-Shirt Challenge for Charity? Our August feature profiling...

Is A New Disrupter Emerging In Athletic Wear?

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Under Armour revolutionized the athletic apparel market. Could WOLACO be the next big t...

A Salute to Nautical Stripes

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Nautical stripes date back to 1850s Europe, when they became standard issue in...

I Earned My MASI: Sharon Lynn Unger

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Sharon Lynn Unger is the director of sales and marketing for Wicked Branding &...

Case Study: The Fun Factor

Advantages

This California company sells and lives by a simple motto.

Who’s the Advantages Distributor Salesperson of the Year?

Advantages

Last year's winner carved out 40% growth while beginning her fourth decade in the...