Strategy

Preview: 2017 Wearables State of the Industry

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Optimism in the decorated-apparel industry is at an all-time high, according to the...

Tips For Breaking Into A New Sector

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Distributors offer their tried-and-true tips for breaking into a new sector.

Prepare For Seasonal Weather

Teach your clients how to create an optima...

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I Earned my BASI: Michael Reisbaum

Michael Reisbaum is the USA director...

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Warming Jackets and Vests

According to ASI's Global Impressions...

Inspire Sales With Apparel Innovation

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Buyers want more: here's how you deliver Today's promotional apparel isn't just...

4 Keys For Customer Satisfaction

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Get your game face on by not skimping on quality products and services.

NFL Team Postpones DNA Test Promo Giveaway

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Nothing says football quite like DNA testing, eh? If your eyebrows just arched...

Case Study: Personal Touch

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This promo product expert needed a new website for her small company – and fast.

Customize Desk Pads for the Perfect Message

Whatever detail, message or design your cl...

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6 Holiday Gift Trends

Any promotional product that is given...

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Fidget Spinners: Hot Gift or Spun Out?

For some, the fidget spinner craze is...

‘A Shirt With a Purpose’

Chip and Joanna Gaines, the co-stars of...

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How to Boost Email Open Rates

1. Clean Up Your List Remove...

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Healthy Customers Are Happy Customers

Here's another great UpLine Idea from...

How To Cold Call With Purpose

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Once the second leading method of generating promotional product business, cold calls...

Company Refuses to Make Hats for Charlottesville LGBTQ Event

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Logoed headwear was at the center of controversy connected with an LGBTQ event in...

The Scariest Promotional Product In America

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In the first week of September, red balloons began mysteriously appearing in a small...

Industry Scam Alert

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ASI is urging everyone in the promotional products industry to be on alert for...

Case Study: Under Evaluation

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This successful distributor looks for the qualities that can’t be taught.

Colorful And Creative Plaques

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When people are recognized for a job well done, they wear that recognition proudly....