Strategy

#Counselor70: Pick Your Favorite Cover from the 1960s

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Help us celebrate 70 years of Counselor by choosing the magazine’s most iconic covers.

Does Your Company Qualify for Counselor’s Top 40 List?

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If your company’s 2023 U.S./Canadian promo product sales were over $20 million, it may ...

8 Ways To Deal With Rejection in Sales

Hearing “no” comes with the territory, but...

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#Counselor70: Pick Your Favorite Cover from the 1950s

Help us celebrate 70 years of Counselor by...

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The Collegiate Fashion Trend Favored To Win the Outerwear Game

Fall is right around the corner, making...

Your Path to Increased Profit: Don’t Treat Sales Like an Unexpected Guest

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Even if you don’t relish sales, promo business owners have to make them a priority.

Trade Show Sales Checklist: Top Products for Maximum Profits

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Dominate this event sales season by showcasing the most in-demand items that...

Decorating Roundup: JDS Industries Named Master Distributor for Stahls’

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Plus, a direct-to-film equipment supplier launches a new website.

AMB3R Creative Designs Retail-Inspired Self-Promo Hoodie

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The garment was put together to showcase the distributor’s brand and customization capa...

Stanley Launches Apparel Line

Consumers can now proudly swear fealty wit...

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Promotions Planner: Teachable Moments

Start presenting ideas to clients for camp...

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Q&A: NC Custom’s Lance Stier Talks Sustainable Packaging

The Top 40 supplier recently added compost...

Fast Decoration Redefined: Unveiling the Future of Drinkware Printing

We're talking faster speeds , easier...

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Decorating Roundup: Kornit Apollo DTG Machine Now Available

Also, Stahls’ announces winners of its Q4 ...

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Warm Up Sales With the Mediterranean Look

It’s a calming, luxurious aesthetic that’s...

The 2024 Trade Show Planning Guide

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Check out ASI Media’s 18th annual comprehensive listing of North American and internati...

The Bright Side: Logomark Empowers Shelter to Soldier to Pair Service Dog With Military Veteran

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It’s part of an ongoing do-gooding initiative from the Top 40 supplier in which it fund...

Send Us Your Products for March Showcases

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Featured items will receive free editorial exposure on ASICentral.com.

This Shirt Was Made of Seaweed

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Keel Labs, a North Carolina-based textile startup, is demonstrating how its next-gen su...

The Secret to Making 2024 Your Best Sales Year Yet

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Unlock the secret to sales success with new innovative strategies and ...

Counselor 2024 Best Places to Work

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Meet the industry companies who are putting people first.