Strategy

Editor’s Picks: Versatile Fleece & Sweatshirts

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As the weather cools down, the search for the perfect layering pieces begins. The style...

Podcast: All About Heat Printing On Demand

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If you're not taking advantage of heat printing on demand yet, it's time to get...

Your Path to Increased Profit: Make Business Your #1 Priority

Consultant Anup Gupta says entrepreneurs n...

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Tune In to the Heat Press for Profit Podcast

Have you heard about the Heat Press for...

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How My Sorority’s Recruitment Helps Fuel Collegiate Merch Markets

Behind sorority recruitment is a multimill...

MoCRA Sets New Cosmetics Regulations To Implement by Year’s End

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The Modernization of Cosmetics Regulation Act was signed into law to ensure quality and...

‘Barbie’ Movie Unleashes Pink-Product Frenzy

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The trend is likely to continue into the holiday season, but distributors who want to g...

Decorating Roundup: Cool Inks & Hot Leather

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Leather sheets for custom engraved patches and high pigment inks with a flexible curing...

I Was One of the Millions of Swifties Who Spent Hours in Line To Snag Tour Merch

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Taylor Swift is the star of what’s likely to be the highest-grossing tour of all time, ...

Editor’s Picks: Colorful Packaging & Gift Wrap

In gift-giving, presentation is everything...

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This Week’s New Suppliers: Ramp Up Q4 Gifting

Discover creative products from new ASI su...

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SOI 2023: 5 Industry Trends – What’s Moving the Needle

The data from our SOI report shines a ligh...

What Happened to the ’90s Hypercolor Trend?

Though the look never made a full comeback...

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How To Decorate Fall Apparel Favorites

Creating fashionable fall promo apparel...

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Wrapped in Comfort: Bestselling Features of NLA Fleece

Ahh, fall. The season of pumpkin spice,...

Promotions Planner: Look Ahead to Fall

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Start presenting ideas to clients for campaigns centered on November observances.

This Week’s New Suppliers: New Products for Summer’s End

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Discover creative products from new ASI suppliers.

Editor’s Picks: Enticing Food and Beverage Gifts

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They’re essential for thanking dedicated staff and loyal customers.

Q3 Customers: Sales Prospects for Popular Promos

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As we reach the  second half of the year,  now's the time to regroup and reinvigorate...

Industry Reacts to Twitter Rebrand

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Elon Musk’s mysterious ‘X’ network isn’t winning early points from promo and social med...

Joe’s Picks: Boost Employee Engagement

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Your clients can recognize and thank their team members with unique branded items.