Strategy

Are Supplier Credit Card Fees Warranted?

Strategy

As more distributors pay for orders with credit cards, suppliers are charging fees to p...

4 Tips for Getting Better Color From AI-Generated Art

Strategy

Distributors and decorators should experiment with a variety of AI tools but narrow it ...

Green Day Combines Tags, Labels & Even Toothbrushes for ‘Dookie’ Anniversary Release

The legendary pop-punk band is releasing e...

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5 Marketing Tips To Leverage the Holiday Season

It’s never too early to start planning.

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The 2024-2025 Multiline Rep Directory

Here’s the latest listing of the industry’...

Send Us Your Products for November Showcases

Strategy

Featured items will receive free editorial exposure on ASICentral.com.

What We Wish Our Apparel Decorators Knew

Strategy

Distributors and contract decorators must take pains to understand each other’s busines...

6 Tips To Curb Public Speaking Anxiety

Strategy

With practice, it’s possible to improve your public speaking skills and allay your fears.

MLB Helmets Now Feature a Paying Sponsor’s Logo

Strategy

The big-league playoffs began this week, and workwear brand STRAUSS’ logo now adorns th...

Election 2024: A Rundown of the Buzziest & Most Creative Presidential Merch

Donald Trump and Kamala Harris have both t...

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MLB Will Officially Fix Its Uniform Problems

2024 was the season for ill-fitting pants,...

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Election 2024: Buzzworthy Merch From Top GOP Candidates

Across this year’s races, prominent Republ...

Why Streamlined Processes & Quality Control Are Key

The sign industry – like promo products – ...

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Flannel Shirts Stand the Test of Time

A workwear staple that became part of the ...

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Q&A: No-Stress Custom Products — All Client Questions, Answered

Clients new to purchasing custom...

Election 2024: Headline Merch From Top Democratic Candidates

Strategy

As the races heat up, candidates on the left side of the aisle are getting creative wit...

A Guide to the Do’s and Don’ts of Sales Calls

Strategy

If the prospect of cold calling makes you break into a cold sweat, consider these tips ...

4 Big Challenges With Embroidery – And How To Handle Them

Strategy

Always a classic decoration choice, this technique demands precision, creativity and co...

Drinkware, Social Media & the Continual Search for the Next Stanley

Strategy

What’s hot in drinkware is now defined by social media, fueling the growing consumer ur...

4 Merch Marketing Lessons From Liquid Death’s Cold Plunge Tub & Casket Cooler

Strategy

The completely custom, highly creative promotional products make a great study for dist...

Custom Shoes Continue To Evolve in Promo

Strategy

With Crocs recently becoming a listed ASI supplier, the appeal of branded footwear is o...