Strategy

Why Activewear Will Be A Top Seller For Back-To-School Shopping in 2018

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Back-to-school shopping happens over an eight-week period from early July to late...

Notable Booth & Display Items

Advantages

According to PricewaterhouseCoopers, there are roughly 285,000 conventions,...

The Best Way for Brands to say 'I’m Sorry'

In this new format, ASI’s editors and writ...

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How To Maximize Profits With Magnets

Promotional magnets are super...

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Promos Were The Secret Ingredient At Bar Convent Brooklyn

Bar Convent Brooklyn was an event...

Flywheel Brands Acquires 127 Press

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Distributor Flywheel Brands (asi/212986) of Hixson, TN, has acquired silkscreen print...

Your Complete Guide To Mastering The Sale: Embroidered Patches

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Embroidered patches are classic and dynamic promotional products that have withstood...

Soccer Collaboration Logo Causes Controversy

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Just in time for the FIFA World Cup, UNDEFEATED, a boutique sneaker retailer in Los...

Changing Perceptions Of Promo Apparel

Wearables

End-buyers don’t have high opinions of branded garments. Here’s how you can change thei...

Give The Gift Of Better Branding With Unique Gift Sets

Don't let your clients get bored with...

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Why Puzzles Make The Perfect Pitch

In today's world of immersive...

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Useful Safety Kits

The Scout's motto of "Be Prepared"...

Q&A: How Branding Raises Apparel Perceptions

Branded apparel doesn't have the ...

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Opportunity Watch: New Jersey Could Legalize Recreational Marijuana

The Garden State is poised to get a...

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4 Products That Put A New Spin On The Basic Bag

Papa's got a brand-new bag - maybe it's...

5 Benefits Of Custom Floor Mats

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How can companies make a positive impact on customers before they even walk through...

Nike Refuses To Supply Cleats For Iran Soccer Team

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Geopolitical tensions have interfered with the 2018 FIFA World Cup as Nike has...

Google Adds New Promotional Features

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Google has just made it easier for small businesses to attract new customers while...

Promos Abound at Philly Pride Parade

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Rainy weather on June 10 didn't wash away the spirits of the hundreds who gathered in...

How To Achieve Excellent Customer Service (And Drive Repeat Purchases, Too!)

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Lots of distributors place one-time orders for customers, but it takes extraordinary...

5 Ways Fashion Apparel Will Increase Your Business

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Don't let your sales approach be so last season. If you want to capture the...