Strategy

Video: Translating T-shirt Trends

Web Exclusive

T-shirts are ubiquitous. More than 2 billion are sold every year. In the latest...

Enter the Wearables Apparel Design Awards

Web Exclusive

We've extended the deadline of the Wearables Apparel Design Awards! You now have two...

Wearables News Briefs - September 2018

Storm Creek  (asi/89879) has released...

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Promo Talk: Larry Alford, Axis Promotions

Candid opinions from industry pros.

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How to Make the Best First Impression With Your Website

A company’s website is often the first sto...

Merch Win: Marvel’s ‘Super Hero Day’ Promos

Web Exclusive

The initiative sees Marvel Entertainment partnering up with professional sports teams f...

How To Customize Your Lanyards

Wearables

You can embroider tiny logos or small block text onto lanyards to give brands an extra ...

Case Study: Google Goes Live

Advantages

YR Live, a live customization experience agency based in the U.K. with offices in Los...

US or Europe: Which Team Has the Better 2018 Ryder Cup Merch?

Web Exclusive

ASI’s editorial team had a look-see at the teamwear/branded apparel in four product cat...

New Captain Marvel Merch-Marketing Has Fans Excited

Before the movie, the merch. So it is...

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How to Bring in Big-Name Brands With One Item

Wouldn't it be nice if you knew how to...

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Kritzer Marketing Owner Appears on Below Deck Mediterranean

Appearing on one of the most popular...

How to Effectively Save Time

Advice for sharpening your job skills

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5 Ways Magnets Will Attract More Healthcare Sales

Promo magnets are an easy sell. They...

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6 Surprising Stats About Back-To-School Sales

The back-to-school shopping season is in...

Meaningful Plaques & Awards

Advantages

Whether it's for surpassing yearly sales goals or completing a Tough Mudder run,...

Plastic Couture: Ziploc Releases Merch Line with Japanese Fashion Brand

Web Exclusive

The timely collection manages to be entertainingly tongue-in-cheek while also tapping i...

How to Run More Effective Meetings

Advantages

The Experts - Interviews with the brightest minds in business

Promo Market to Target: Alternative Energy

Advantages

Passionate distributors can plug into the sustainable opportunities offered by this gro...

Animal Crackers out of Captivity

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Want a great free-range snack? Grab yourself a box of animal crackers. After more...

CSE's Tom Savio Retires

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After more than three decades in the promotional products industry and at the helm of...