Strategy

ASI Awards Three Interns College Scholarships

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ASI recently awarded $1,000 college scholarships to three interns who participated in...

HBO Offers Game of Thrones ‘Back to School’ Swag

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Fans pining for the return of the Starks, Lannisters and Targaryens must wait until...

Sell More Than Shelters: Increase Order Sizes With Add-on Accessories

You know E-Z UP ® is the industry...

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Expert Secrets: Your Opening Makes all the Difference

In this two-minute video, sales trainer...

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How to Sell to the Savvy Prospect

The best reps ask savvy prospects about th...

5 Reasons Made-In-USA Apparel Increases Orders

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Made-in-the-USA apparel can mean big orders for you if you know the benefits your...

Customization in the Promo Products Industry

Advantages

Consumers are demanding fully customized and personalized items. Can the promotional pr...

Trend Alert: College Football Merch

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College football is back, and we're pumped. Viewing the new season through a...

How to Increase Your Margins With Direct-Mail Magnets

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If your clients aren't investing in direct mail, they're missing out on a big selling...

Classic Clocks & Watches

These time-honored promo products are...

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Video: Translating T-shirt Trends

T-shirts are ubiquitous. More than 2...

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Enter the Wearables Apparel Design Awards

We've extended the deadline of the...

Wearables News Briefs - September 2018

Storm Creek  (asi/89879) has released...

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Promo Talk: Larry Alford, Axis Promotions

Candid opinions from industry pros.

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How to Make the Best First Impression With Your Website

A company’s website is often the first sto...

Merch Win: Marvel’s ‘Super Hero Day’ Promos

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The initiative sees Marvel Entertainment partnering up with professional sports teams f...

How To Customize Your Lanyards

Wearables

You can embroider tiny logos or small block text onto lanyards to give brands an extra ...

Case Study: Google Goes Live

Advantages

YR Live, a live customization experience agency based in the U.K. with offices in Los...

US or Europe: Which Team Has the Better 2018 Ryder Cup Merch?

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ASI’s editorial team had a look-see at the teamwear/branded apparel in four product cat...

New Captain Marvel Merch-Marketing Has Fans Excited

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Before the movie, the merch. So it is with the film Captain Marvel . Due out in...

How to Bring in Big-Name Brands With One Item

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Wouldn't it be nice if you knew how to sell the one product  every  large account...