Strategy

Grandma’s Patriotic Shirt Reveals Surprise

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The red, white and blue tee bears a striking resemblance to the flag of Panama.

'Impeach 45' Shirts on Walmart Site Stir Controversy

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Many supporters of President Trump have called for a boycott of the store.

5 Reasons To Feel Good About The Apparel You Sell

Do you ever think about where the...

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Café Press Takes Heat Over Journalist Lynching T-Shirt

The shirt featured a message that advocate...

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Indispensable Safety Gear

According to OSHA, worker injuries and...

Help Your Clients Brand Themselves

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Bet high on upping your clients' brand recognition with bandannas and you'll win...

Capsule Collection Weds High Fashion With World Cup Spirit

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Fashion retailer Yoox and publication SEPP teamed up to release the apparel collection ...

How To Use LinkedIn to Reach Key People

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Take these all-important steps to up your success rate in finding decision-makers on...

Amazon’s New Delivery Initiative Might Impact the Promotional Products Industry

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The program could also affect third-party shipping providers like UPS, FedEx and the Un...

Q&A: Video Games Fertile Ground for Merch

Video games are big business, so it's no...

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Video: Translating Retail Beachwear Trends

Keeping up with the fashion world can be...

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Wearables News Briefs - July 2018

Stormtech Performance Apparel ...

Let Freedom Ring with Vintage Americana Clothing

Stars and stripes in faded shades are tren...

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How To Win Over Key People

Don’t look for the decision-maker by using...

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Women of Promo Confront Workplace Inequality

The #MeToo movement has reopened the disco...

Branding #MeToo: Activism or Opportunism?

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After major Hollywood film producer Harvey Weinstein was dismissed from The Weinstein...

The Right Fit: Back-To-School Style Guide For Children's Apparel

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If you want BIG sales, it's time to think small. Yeah, we're talking children's...

Will 3-D Printing Upend Promo Supply Chain?

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A Brooklyn company is using 3-D printing to mass produce promotional products. Find out...

Writing a Story on #MeToo Was an Honor … and a Challenge

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Like so many, I wasn't shocked at what was exposed by the #MeToo movement last fall....

How Top Promo Companies Encourage Workplace Equality

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Leading companies in the promotional product industry typically operate from a core...

Promo Women: Personal Safety Comes First

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Women are no strangers to the potential risks that threaten their safety....