Strategy

Promo Firm Partners with ‘Green,’ Socially Responsible Thai Company

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Thailand-based SRANN helps rural Thai women learn to grow organically to help create pr...

Supplier Checklist: How to Provide the Perfect Promotional Totes

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Are you providing your customers with the highest-quality bags possible? Just like...

Desirable Employee Gifts

Companies can thank employees with a pat...

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Secondhand Tees Become Canvas for Environmental Message

For Earth Day this year, online thrift...

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Hops & Hair Metal: Brewery Partners With Legendary Rock Band

A popular '80s band who titled their...

Trend Alert: Logoed Flip Flops & Sliders

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The casual footwear could be an excellent component to many summer-themed campaigns and...

Don't Sleep On This: Why Pillows Make The Perfect Pitch

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Wake people up to the promotional potential of this unexpected marketing tool. ...

How Your Supplier Can Help You Sell Promotional Printing

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You've heard the buzz about promotional printing, but how do you start selling it? ...

Case Study: Shark Week-Branded Socks Are Here

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Sock Fancy has created the first ever official sock collection for Discovery Channel’s ...

Your Complete Guide To Mastering The Sale: Lapel Pins

Lapel pins are a classic and dynamic...

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Feminist Apparel in Turmoil After Airing of CEO's Sexual History

Alan Martofel fired his staff after they c...

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McDonald’s Launching Free #McDelivery Day Merch

The branded swag helps promote McDonald’s ...

Amazon Criticized Over Nazi, Racist Products

A recent report identified the items for s...

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Promo Distributor Only Sells Made-in-the-USA Products

Authentically American lives up to its nam...

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Shop Sells Inverted Jeans Inspired by Stranger Things

While the super-popular Netflix series ...

Tips for All-Over Designs

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Logo mania is on trend in the fashion world, but covering apparel in logos isn't the on...

Who's Behind User-Specific Apparel on Facebook?

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Vendors create hyper-targeted ads to sell tees that look like they were made just for you.

Perry Ellis Pushing Shareholders To Accept Founder’s Bid

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After Perry Ellis International (asi/77715) previously agreed to go private in a deal...

Survey: Small Businesses Struggling To Hire

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Small businesses are having great difficulty filling positions, according to the...

Industry Icon Jim Buescher Honored With Golf Tournament

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The promotional products industry will gather this October to honor the late, great...

Drake Lets Fans Personalize Tour Jacket

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The personalization offering signals an emerging trend in the music merch market.