Strategy

Gritty: Marketing Gold or Short-Term Stunt?

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The Philadelphia Flyers new mascot is a viral sensation, but can his appeal last? We ho...

5 Workwear Trends To Watch

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Think apparel trends don't apply to your workwear business? Think again. There are a...

Top 5 Customers For Healthcare Promos

Top 5 Customers for Healthcare Promos ...

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Plan Ahead For Q4 And Beyond With Promotional Printing

This upcoming seasonal marketing...

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Multi-Use Lanyards

Lanyards have long been a part of our...

Walmart Pledges To Pull Soviet T-Shirts After ‘Eastern Bloc’ Outcry

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Still, it appeared some Soviet-themed tees were available online early Monday.

‘FitzMagic’ At Heart of Trademark, Personal Branding Controversy

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NFL Rookie Minkah Fitzpatrick has taken flak for filing a trademark application for “Fi...

Don’t Give Up On Customer-Gifting Programs

Advantages

Customer gifting is in decline, but distributors can reverse the trend by painting the ...

Why Housewares Should Be Your Next Hot Seller

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There's no place like home. End-users certainly know this, but do your clients?...

Why You Should Be Selling Calendars

Calendars may seem like a thing of the...

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6 Strategies to Extend Holiday Business Year-Round

Yes, December gifts are an absolute must. ...

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Q&A: A Plethora of Personalized Products

Christopher Robbins, vice president of sal...

Is This the Next Evolution of Apparel Customization?

Brennan Mulligan, founder and CEO of...

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Why You Can Bet On Bags For Big Orders

Look around: Promo tote bags are...

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Fisher Space Pen Celebrates 50 Years In Space

Promo supplier Fisher Space Pen Co. (asi/5...

2018 Supplier State of the Industry Report

Supplier Global Resource

No matter how many innovative products you develop, how strong your relationships...

6 Wristbands That Will Make Your Business Stand Out

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Wristbands are one of the most popular product groups around, yet many distributors...

1,000 Episodes of The Joe Show!

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Trivia time: What do Jerry Springer , Cops and The Joe Show have in common? If you...

Versatile Jackets & Vests

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ASI research shows that 45% of end-users consider jackets a high-end item, the most...

FAQ: All The Answers You Need To Sell Canopies, Shelters & More

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If you're not selling displays and signage, you're missing out on a colossal...

Promotional Products Companies Affected by Hurricane Florence

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Hurricane Florence has made landfall and is moving inland, bringing torrential rains...