Strategy

Clothing With Smart Chip Tech Fuels New Tommy Hilfiger Rewards Program

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Smart chip technology embedded in the Tommy Jeans XPLORE collection enables consumers t...

Wait, What: ‘Novichok’ Is A Hot Brand in Russia

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T-Shirts, craft beer, vodka, a cocktail, coffee and sunflower oil are increasingly popu...

Is LinkedIn’s New Feature a Threat to the Traditional Business Card?

The social media platform’s offering allow...

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Trend Alert: New Workwear Industries on the Rise

If you're in the business (or trying to...

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4 Vintage Trends And How To Sell Them This Summer

Get ready for Summer 2018 with...

5 Reasons Signs and Banners Sell More Than Ever

Web Exclusive

Upsize your next order by showcasing signage. Recent studies show that traditional ad...

Big Moments in Activist Apparel

Wearables

Here are some highlights of when apparel and accessories have been used for political...

How To Fulfill Any Size Magnet Order Fast

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Magnets are an attractive promo because they create an incredible number of...

Why The Medium Of T-shirts Matters

Wearables

When it comes to T-shirts, the medium isn't always the message, but the founders of...

New Swag Collection Celebrates 25th Anniversary of Hocus Pocus

Branded merchandise includes T-Shirts, a m...

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6 Opportunities for Promotional Pop-Up Shelters

Want to sell pop-up canopies, tents and...

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Promo Firm Partners with ‘Green,’ Socially Responsible Thai Company

Thailand-based SRANN helps rural Thai wome...

Why T-Shirts and Activism Go Hand-in-Hand

Due to technological advances and the...

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Supplier Checklist: How to Provide the Perfect Promotional Totes

Are you providing your customers with...

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Trend Alert: Logoed Flip Flops & Sliders

The casual footwear could be an excellent ...

Desirable Employee Gifts

Advantages

Companies can thank employees with a pat on the back, a few extra bucks in their...

Secondhand Tees Become Canvas for Environmental Message

Wearables

For Earth Day this year, online thrift shop thredUP was inspired to use T-shirts as a...

Hops & Hair Metal: Brewery Partners With Legendary Rock Band

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A popular '80s band who titled their second album High and Dry is going for...

Don't Sleep On This: Why Pillows Make The Perfect Pitch

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Wake people up to the promotional potential of this unexpected marketing tool. ...

How Your Supplier Can Help You Sell Promotional Printing

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You've heard the buzz about promotional printing, but how do you start selling it? ...

Case Study: Shark Week-Branded Socks Are Here

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Sock Fancy has created the first ever official sock collection for Discovery Channel’s ...