Strategy

Artificial Intelligence and the Apparel Industry

Wearables

From garment design to trend spotting to copyright protection, artificial intelligence ...

Breaking Down The Marketing Brilliance Behind Gritty

Web Exclusive

A few days have passed since the Philadelphia Flyers unveiled their new mascot, and...

Steak-Umm Capitalizes on Twitter Fame With Swag Store

For a profile in how a clever social...

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Top 10 Selling Points of USB Chargers

Top 10 Selling Points of USB Chargers ...

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Increase Sales in Top Markets With Innovative Signage & Displays

The latest State of the Industry figures...

Proforma Creates Program to Attract Young Professionals

Web Exclusive

Top 40 distributor Proforma (asi/300094) created a new program to encourage young...

Adventures in Rebranding: Dunkin’ Donuts Changes Name

Web Exclusive

“Donuts" is being dropped in favor of just “Dunkin’.”

How to Build a Community on Social Media

Advantages

This distributor builds goodwill on social media to drive traffic naturally.

End-Of-Year Incentives End-Users Will Want To Wear

Web Exclusive

Apparel and accessories are some of the most popular promos for end-of-year gifts....

Gildan Launches Polo Brand

Top 40 supplier Gildan (asi/56842)...

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Q&A: Matt Gresge, AIA Corporation

Under CEO Matt Gresge's leadership, AIA...

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Target Decorated Apparel Names President

Target Decorated Apparel ...

Gritty: Marketing Gold or Short-Term Stunt?

The Philadelphia Flyers new mascot is a vi...

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Plan Ahead For Q4 And Beyond With Promotional Printing

This upcoming seasonal marketing...

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5 Workwear Trends To Watch

Think apparel trends don't apply to...

Top 5 Customers For Healthcare Promos

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Top 5 Customers for Healthcare Promos Promo products are essential for...

Multi-Use Lanyards

Advantages

Lanyards have long been a part of our everyday lives, from employees' and students'...

Walmart Pledges To Pull Soviet T-Shirts After ‘Eastern Bloc’ Outcry

Web Exclusive

Still, it appeared some Soviet-themed tees were available online early Monday.

‘FitzMagic’ At Heart of Trademark, Personal Branding Controversy

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NFL Rookie Minkah Fitzpatrick has taken flak for filing a trademark application for “Fi...

Don’t Give Up On Customer-Gifting Programs

Advantages

Customer gifting is in decline, but distributors can reverse the trend by painting the ...

Why Housewares Should Be Your Next Hot Seller

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There's no place like home. End-users certainly know this, but do your clients?...