Strategy

Q&A: Live Customization as a Brand Strategy

Advantages

Lucas Guariglia, president and director of sales at Rowboat Creative (asi/313715) in...

Stranger Things Merch Stars in ‘Halloween Horror Nights’ Swag

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The new promotional products support Universal Studios’ special Halloween event. The co...

Case Study: Underground Distillery Offers Unique Gear

The company operates a well-stocked e-comm...

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How To Create Retail-Quality Promos

Those of us in the industry know how...

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Fashion Forecast: Fall Trends To Watch In 2018

Fashion moves fast. It seems like summer...

NFL Kickoff Highlighted By Promos

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Philadelphia continued its championship celebration on Thursday as thousands upon...

Stormtech USA Fall Catalog 2018

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Stormtech has evolved, and so have their styles. With this exclusive look at their...

Starbucks Releases Autumn-Inspired Merch

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Starbucks and ban.do teamed up to collaborate on the promotional products collection, w...

ASI Awards Three Interns College Scholarships

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ASI recently awarded $1,000 college scholarships to three interns who participated in...

HBO Offers Game of Thrones ‘Back to School’ Swag

Fans pining for the return of the...

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Practical Backpacks & Messenger Bags

Go functional and technical or high-end...

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Sell More Than Shelters: Increase Order Sizes With Add-on Accessories

You know E-Z UP ® is the industry...

Expert Secrets: Your Opening Makes all the Difference

In this two-minute video, sales trainer...

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How to Sell to the Savvy Prospect

The best reps ask savvy prospects about th...

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5 Reasons Made-In-USA Apparel Increases Orders

Made-in-the-USA apparel can mean big...

Customization in the Promo Products Industry

Advantages

Consumers are demanding fully customized and personalized items. Can the promotional pr...

Trend Alert: College Football Merch

Web Exclusive

College football is back, and we're pumped. Viewing the new season through a...

How to Increase Your Margins With Direct-Mail Magnets

Web Exclusive

If your clients aren't investing in direct mail, they're missing out on a big selling...

Classic Clocks & Watches

Advantages

These time-honored promo products are always well received. International...

Video: Translating T-shirt Trends

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T-shirts are ubiquitous. More than 2 billion are sold every year. In the latest...

Enter the Wearables Apparel Design Awards

Web Exclusive

We've extended the deadline of the Wearables Apparel Design Awards! You now have two...