Strategy

Promo Market to Target: Small Businesses

Advantages

The biggest opportunity for distributors is the millions of small businesses that need ...

Starbucks Holiday Drinkware: Yeah or Meh?

Web Exclusive

The branded merchandise is part of the global coffee company’s holiday season promo push.

How One Small Order Turned Into a Million-Dollar Account

Kevin Scharnek, president of 14 West LLC...

---

Is a Small Order Worth Your Time?

Nina Bloomstein Shatz, director of brand...

---

6 E-Z Ways To Become The Premiere Pop-Up Shelter Expert

When it comes to pop-up displays and...

Eye-Catching Light-Up Products

Advantages

Products that light up add another dimension to a promotion, like illuminating a...

6 Brilliant Ways To Attract Big Orders ... Fast

Web Exclusive

Let's face it: When it comes to your bottom line, the bigger the order, the better....

Top 5 Selling Points For Eco-Friendly Food & Beverage Items

Web Exclusive

Brands across the country are looking for ways to show they're environmentally...

Opportunity Alert: Halloween Running Races

Web Exclusive

From ‘spooktacular’ 5Ks to hard-charging pumpkin hauls and half marathons, October abou...

Expert Secrets: Getting Comfortable With Graphics

In this 2-minute video, decoration...

---

How to Develop a Content Strategy

Drive people to your site organically with...

---

AI, Automation and the Digital Future of Apparel

It's the final show of New York Fashion...

Using Automation to Jumpstart Your Decorated Apparel Business

The right equipment and software – paired ...

---

Promotional Product Guide To Knives

Did you know about 30% of U.S....

---

The Evolution Of One Everyday Product

Some people think the promotional...

Who Is Amy Ingram?

Wearables

During the reporting process for the feature article I wrote on artificial...

6 Advances in Apparel

Wearables

Take a look at the biggest up-and-coming trends in clothing.

Fashion Insights Discovered By AI

Wearables

Kavita Bala and her team at Cornell University used artificial intelligence to...

Artificial Intelligence and the Apparel Industry

Wearables

From garment design to trend spotting to copyright protection, artificial intelligence ...

Breaking Down The Marketing Brilliance Behind Gritty

Web Exclusive

A few days have passed since the Philadelphia Flyers unveiled their new mascot, and...

Steak-Umm Capitalizes on Twitter Fame With Swag Store

Web Exclusive

For a profile in how a clever social media strategy can be leveraged into offline...