Strategy

Help Your Clients Brand Themselves

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Bet high on upping your clients' brand recognition with bandannas and you'll win...

Capsule Collection Weds High Fashion With World Cup Spirit

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Fashion retailer Yoox and publication SEPP teamed up to release the apparel collection ...

How To Use LinkedIn to Reach Key People

Take these all-important steps to up...

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Amazon’s New Delivery Initiative Might Impact the Promotional Products Industry

The program could also affect third-party ...

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Q&A: Video Games Fertile Ground for Merch

Video games are big business, so it's no...

Video: Translating Retail Beachwear Trends

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Keeping up with the fashion world can be a challenge. But to stay competitive in the...

Wearables News Briefs - July 2018

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Stormtech Performance Apparel  (asi/89869) announced the launch of its Fall 2018...

Let Freedom Ring with Vintage Americana Clothing

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Stars and stripes in faded shades are trending at retail.

How To Win Over Key People

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Don’t look for the decision-maker by using a hard sell. Start with getting key people o...

Women of Promo Confront Workplace Inequality

The #MeToo movement has reopened the disco...

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Branding #MeToo: Activism or Opportunism?

After major Hollywood film producer...

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The Right Fit: Back-To-School Style Guide For Children's Apparel

If you want BIG sales, it's time to...

Will 3-D Printing Upend Promo Supply Chain?

A Brooklyn company is using 3-D printing t...

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Writing a Story on #MeToo Was an Honor … and a Challenge

Like so many, I wasn't shocked at what...

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How Top Promo Companies Encourage Workplace Equality

Leading companies in the promotional...

Promo Women: Personal Safety Comes First

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Women are no strangers to the potential risks that threaten their safety....

3 Creative Ways To Differentiate Your Promotional Pens

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Promotional pens are one of the longest-standing specialties, which is great because...

Why Activewear Will Be A Top Seller For Back-To-School Shopping in 2018

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Back-to-school shopping happens over an eight-week period from early July to late...

Notable Booth & Display Items

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According to PricewaterhouseCoopers, there are roughly 285,000 conventions,...

The Best Way for Brands to say 'I’m Sorry'

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In this new format, ASI’s editors and writers discuss major branding trends.

How To Maximize Profits With Magnets

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Promotional magnets are super customizable for your customers, as well as a low-cost...