Strategy

'Pooey Puitton' Maker Seeks Parody Protection

Web Exclusive

Does a popular poop-shaped toy purse piggyback on the fame of French luxury retail...

How to Turn “Made in the USA” Products Into Sales

Web Exclusive

Turn tariffs into an advantage by selling American-made promos to the people who want...

Our Favorite Moment Merch

The best branded merchandise strikes a...

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Moment Merch Makers Struggle to Fend Off Copycats

For apparel decorators riding a viral...

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How to Succeed with "Moment Merch"

In sports, politics and pop culture, it ta...

Preparation, Technology Enable Last-Minute Merch

Wearables

When it comes to moment merch, there's no moment with more urgency than hustling...

Diverse Writing Instruments

Advantages

Put pencil to paper and take note of these cool promos, still favored items among...

Q&A: Giving Back To The Community

Web Exclusive

Paul Dubois is the CEO of Safety Made (asi/84514), a New Hampshire-based supplier of...

A Special Video Message From ASI’s CEO

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On behalf of everyone at ASI and the Norman Cohn family, I want to offer a sincere...

Auction Being Held For Colorado Timberline’s Equipment

The Branford Group is selling the defunct ...

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2018 ASICentral Top 10: Promogram News

At the end of every year we take a look...

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Branded Gift Wrap Hot This Year

Looking for the spiciest trend of the...

Q&A: Ricoma Creates an 'Uber for Embroidery'

Embroidery machine maker Ricoma is...

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Trend Alert 2019: Cannabis Merch

A new branded apparel collection from a po...

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The Great Debate: Supplier Catalogs

To print, or not to print? That was the...

How to Protect Your Platens

Wearables

Use this expert advice to get the most out of your heat press.

FAQ: Everything You Need to Know to Sell Custom Mints

Web Exclusive

There are many ways your customers can get creative about promoting their company...

Holiday Case Study: Why You Need to Sell Sustainable Next Year

Web Exclusive

With all the excess consumption (read: waste) that comes with the holiday season,...

A Look Back at 2018 New Products

Advantages

It was a great year for products: high-powered tech items, exciting drinkware, sharp...

Engaging Wristbands & Bracelets

Advantages

Marketing is all in the wrist. Brighter Promotions (asi/42016) Light up the...

2018 ASICentral Top 10: Awards

Web Exclusive

At the end of every year we take a look at how well our content does in terms of...