Strategy

5 Features That Make Golf Apparel a Must-Sell

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Golf apparel isn't just for golfing anymore. Polos and layering pieces are packed...

4 Popular Promos You Can Upsell To Custom Projects

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Imagine if all the promos you sold yielded higher profits and performed better for...

Why Screen Printers Should Add DTG to Their Shops

Now may be the perfect time to nudge...

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Instagram Takeover: The T-Shirt Guys

What's a typical day in the shop for the...

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Brand Recycles Billboards Into Unique Bags

How many times have you described a tote...

Commentary: The Hidden Fees of Payment Processing in Promo

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Your firm may be able to save thousands of dollars each year by learning the lingo and ...

How to Increase Profits with 3-D Embroidery

Wearables

3-D embroidery can be a great way to increase the perceived value of your work.

The Foolproof Custom Promo Checklist

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Are you ready? We're about to take "complicated" out of custom promos. Arm yourself...

Make The Sale With Any Client: 5 Event Essentials For Under $5

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Your clients want promos for their event, but paused at the price tag and you missed...

Next Level Hosts Pop-Up Experience at SXSW

Top 40 supplier Next Level Apparel...

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'Brexit' Propels Outpouring of Branded Merchandise

Proponents and opponents of the U.K.’s loo...

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ASI Hosts Panel Session With Geiger, Hit Executives

More than 100 employees listened to a disc...

How to Sew On Stretchy Material

Performance fabric requires special skills...

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Protective Apparel Guide: Who, What and How to Sell

The global protective clothing market is...

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Fundamental Travel Products

These on-the-go products make the...

8 Steps to Start a Successful Decorating Business

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Every new business owner starts at the beginning, but there are definitely ways to...

The 2019 Top Apparel Trends Report

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What's new and in style? Lauren Cocco, Vantage Apparel's Director of Merchandising,...

Five Merch Trends From the Masters

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Golf’s first major tournament of the year includes frenzied buying of branded merchandi...

How to Maintain a Personal Touch in the Digital Age

Advantages

Interviews with the brightest minds in business. This month: Paul G. Krasnow

6 Ways to Sell No-Risk Apparel From Overseas

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When importing promo apparel, it sometimes feels like choosing between quality and...

Boost Promotions Undergoes Rebrand

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Chris Faris, president & CEO of Boost Promotions (asi/142942) in Gloucester, MA, discus...