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Strategy

Disney Launches New California Food & Wine Festival Merchandise
Disney Launches New California Food & Wine Festival Merchandise
Web Exclusive

The collection has interesting creative takeaways that should inspire promotional produ...

'Game of Thrones' Sweepstakes, Swag Helps Fuel Red Cross Blood Drive
'Game of Thrones' Sweepstakes, Swag Helps Fuel Red Cross Blood Drive
Web Exclusive

'GOT' T-shirts are among the branded merchandise on offer.

How To Target Local Prospects With Made-in-the-USA Promos

To capture business from local...


How To Plan The Perfect Golf Tournament

You're thinking about staging a big...


Exclusive Podcast With Neil Ringel, Polyconcept’s New CEO

Michele Bell, ASI's Editorial Director,...

5 Steps To Streamline Your Apparel Sales
5 Steps To Streamline Your Apparel Sales
Web Exclusive

Apparel makes up over one-third of distributor sales, per Counselor's 2018 State of...

4 Profitable Markets for Apparel Program Sales
4 Profitable Markets for Apparel Program Sales
Web Exclusive

The Counselor 2018 State of the Industry Report found that apparel makes up 36.8% of...

Pediatrics Office Uses T-shirts to Promote Vaccination
Pediatrics Office Uses T-shirts to Promote Vaccination
Web Exclusive

A New York pediatrician's office has gone viral after employees sported custom tees...

Case Study Q&A: Teddi Mellencamp Arroyave’s New Merch Line
Case Study Q&A: Teddi Mellencamp Arroyave’s New Merch Line
Web Exclusive

Top 40 distributor BAMKO (asi/131431) delivered the collection for the reality TV star/...

U.S. Promo Supplier Makes Conference Table Pads For Trump/Kim Hanoi Summit

Meanwhile, screen-printed T-shirts featuri...


Podcast: Leveraging Quirky Holidays for Your Business

From the remarkable to the ridiculous,...


How to Use High-Solids Acrylic

HSA inks bridge the gap between water-base...

Promo Products Perfected: Low Minimums? No Problem

How many times has this happened to you?...


Carolina Hurricanes Turn 'Bunch of Jerks' Insult Into Clever Branded T-Shirts

For promotional products firms, the tee hi...


National Bobblehead Hall of Fame & Museum Officially Opens

Bobbleheads aren't the biggest category...

How To Sell Name Badges To Service Industries
How To Sell Name Badges To Service Industries
Web Exclusive

Service industries are a huge sales opportunity for name badges: According to the...

Polished Sports & Performance Apparel
Polished Sports & Performance Apparel
Advantages

With the rise of athleisure styles, performance apparel is no longer limited to gyms...

Case Study: Distributor Rocks Client’s Grammy Invitations, Gifts
Case Study: Distributor Rocks Client’s Grammy Invitations, Gifts
Web Exclusive

The San Francisco company successfully put together unique items in a tight timeframe.

How to Prepare for a Business Dinner
How to Prepare for a Business Dinner
Advantages

Interview with Sharon Schweitzer, an internationally recognized business expert and fou...

Fashion Apparel Training With Bella+Canvas
Fashion Apparel Training With Bella+Canvas
Web Exclusive

The Fashion Apparel Masterclass, or "FAM" for short, is a first-of-its-kind online...

Led Zeppelin, Vans Collaborate on Commemorative Swag
Led Zeppelin, Vans Collaborate on Commemorative Swag
Web Exclusive

A new collection of classic rock-themed apparel and accessories is sure to get a...