Strategy

Q&A: Expert Tips for Sales Travel

Advantages

We asked Josh Frey, founder of The Swag Coach, a Geiger (asi/202900)-affiliated promo b...

Quiz: What Do You Know About Apparel Sustainability?

Wearables

The June issue of Wearables is all about sustainability in the apparel industry -...

Taco Bell Debuts New Line Of Summery Branded Merchandise

“Hot sauce” is the collection’s definitive...

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Travel Must-Haves

These travel items from industry...

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Top 5 Reasons to Add Direct-to-Garment Printing to Your Promotional Products Business

Whether you are an existing screen...

Fisher Space Pen Co. Launches 50th Anniversary Moon Landing Collector's Set, Anniversary Pens

Web Exclusive

Fisher Space Pen Co. is a supplier selling in the promotional products space.

I Earned My BASI: Patrick Buchberger

Web Exclusive

Patrick Buchberger is the owner of Proforma Premier of Duluth (asi/491842) in Duluth,...

Brady Tops List Ranking NFL Players’ Merch Sales

Web Exclusive

Apparently, winning a sixth Super Bowl this February wasn't enough for Tom Brady. ...

Fashion Forecast: 5 Trending Colors You Must Pitch This Year

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Fashion moves fast. Make sure you know which colors are in high demand to give your...

Summer Sales Guide: Boost Your Revenue With Beach Towels

Looking to heat up your summer sales?...

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Engaging Writing Instruments

ASI research reveals writing...

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Enter the Wearables Top Decorator Challenge

Are you eager for the opportunity to...

Video: Has Trump Been Good or Bad For the Promo Industry?

In this edition of Counselor's weekly...

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How to Build Your Sales Confidence

Here are actions you can take to help boos...

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How to Upgrade Your Screen-Printing Art

Keep your designs clean and crisp and prin...

"Liquid Gold" And The Psychology Of Color = More Profits

Web Exclusive

When people ask what you do, here's a new answer: "I provide Liquid Gold." As...

3 Creative Add-Ons To Increase Your Average Order Values

Web Exclusive

It's all in the details − true for both the promos you sell and your profits. You can...

CPSC Recalls Toy Vehicles Due to Choking Hazard

Web Exclusive

The U.S. Consumer Products Safety Commission (CPSC) has recalled nearly 500,000...

Trend Alert: Tie-Dye

Web Exclusive

The chaotically colorful look of the 1960s counterculture is suddenly hip again.

How to Add Words to the Back of A Cap

Wearables

Add an extra touch of branding to a baseball cap by embroidering text down its vertical...

Uncommon T-Shirts

Advantages

Eight-in-ten consumers own a branded T-shirt, according to ASI. These walking...