Strategy

How to Target the Cannabis Market

Advantages

As more states legalize marijuana, the opportunity for promotional products is growing.

Will Smith Releases New ‘Fresh Prince of Bel-Air’ Merch & It’s Suddenly 1992 Again

Web Exclusive

The mega star’s limited-time swag collection is another sign of the marketing potential...

No Official Merchandise For New Royal Baby

The dearth of merch brakes with recent roy...

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Sales Travel In The Promo Products Industry

In a time of digital communication and fac...

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How to Build Out Your New Office

Tips from Adam Felson, the director of a S...

4 Profitable Trends For Personal Wellness Promos

Web Exclusive

Spring has officially sprung - it's time to pitch personal wellness. Your clients...

5 Profitable Markets For Repeat Orders

Web Exclusive

Wouldn't it be nice to sell once to clients and get continuous paychecks from them...

Clever Beverage Gifts

Advantages

Beverage gifts appeal to a wide swath of users, from distilleries and wineries to...

Q&A: Expert Tips for Sales Travel

Advantages

We asked Josh Frey, founder of The Swag Coach, a Geiger (asi/202900)-affiliated promo b...

Quiz: What Do You Know About Apparel Sustainability?

The June issue of Wearables is all about...

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Taco Bell Debuts New Line Of Summery Branded Merchandise

“Hot sauce” is the collection’s definitive...

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Travel Must-Haves

These travel items from industry...

Top 5 Reasons to Add Direct-to-Garment Printing to Your Promotional Products Business

Whether you are an existing screen...

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Fisher Space Pen Co. Launches 50th Anniversary Moon Landing Collector's Set, Anniversary Pens

Fisher Space Pen Co. is a supplier selling...

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I Earned My BASI: Patrick Buchberger

Patrick Buchberger is the owner of...

Brady Tops List Ranking NFL Players’ Merch Sales

Web Exclusive

Apparently, winning a sixth Super Bowl this February wasn't enough for Tom Brady. ...

Fashion Forecast: 5 Trending Colors You Must Pitch This Year

Web Exclusive

Fashion moves fast. Make sure you know which colors are in high demand to give your...

Summer Sales Guide: Boost Your Revenue With Beach Towels

Web Exclusive

Looking to heat up your summer sales? Meet your new best friend: beach towels. These...

Engaging Writing Instruments

Advantages

ASI research reveals writing instruments' cost per impression is 1/10 of a cent,...

Enter the Wearables Top Decorator Challenge

Wearables

Are you eager for the opportunity to show off your decorating skills and see how your...

Video: Has Trump Been Good or Bad For the Promo Industry?

Web Exclusive

In this edition of Counselor's weekly Facebook Live video "This Week in Promo,"...